Summary
- Gentle Monster’s HAUS NOWHERE has unveiled its first art project created in collaboration with Namibian-German artist and director Max Siedentopf
- “More Is More” is now on view in Seoul, Dosan, Shanghai and Shenzen
Even if you’ve never heard of HAUS NOWHERE, you know HAUS NOWHERE. The Gentle Monster brainchild behind this massive, two-faced cyborg for the eyewear label’s Margiela collab or Nudake’s crossaint-clad Shainghai store, the experimental project is on a mission to rewrite the rules of retail.
For the launch of its new Seoul outpost, HAUS NOWHERE has unveiled its first major artwork, “More Is More,” created in collaboration with artist and director Max Siedentopf. Lauded for his surreal, hyperrealistic sculptures, Siedentopf pushes the brand’s “space unlike any other” mantra into a new register, blending art, technology and design for an uncanny, cinematic encounter that reinvents the very idea of a brand space.
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Now on view in Seoul, Dosan, Shanghai and Shenzen, the four-part installation takes shape as a mountain of black trash bags, rising and falling in hypnotic rhythm. At the center of it all stands an elderly man, grip tightened on a single gold bag, with animatronic eyes wandering across the scene. Other iterations feature other figures with faces buried in the heap.
Presented alongside Gentle Monster’s “The Future Returned” concept in Seoul, “More Is More” signals an exciting new chapter for HAUS NOWHERE, commissioning artists from Korea and beyond to create striking works that straddle the line between exhibition and experience.
The piece is now on view at HAUS NOWHERE locations in Seoul, Dosan, Shanghai and Shenzen.
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