Summary
- Drake and PARTYNEXTDOOR released 19 fan-made videos for “SOMEBODY LOVES ME”
- This project turned a creative contest for aspiring filmmakers into a unique, crowdsourced release, with the help of Kai Cenat
- The initiative highlights their commitment to their audience and rewarding new creative talent
Drake and PARTYNEXTDOOR have dropped a staggering 19 music videos for their collaboration “SOMEBODY LOVES ME.” The collection is the culmination of a unique creative contest, which was initially sparked by streamer Kai Cenat‘s criticism of a previous Drake music video. The contest offered aspiring filmmakers and creators a chance to win a $15,000 USD prize and showcase their talent.
The duo, who were “blown away” by the submissions, shifted their original plan to release a single compilation video. Instead, they selected 19 finalists, giving each person’s unique vision a platform. The resulting videos are a diverse and imaginative array of concepts, ranging from an animated short featuring the artists’ mothers as guardian angels to a hilarious version where Drake and PARTYNEXTDOOR are puppets searching for love. Drake took to his Instagram Story to reveal the finalists, with a message that read, “We asked anyone interested to submit a treatment for ‘Somebody Loves Me.’ Thank-you for all your submissions and congrats…Directors range from first timers to veterans.”
This crowdsourced campaign is a powerful example of artists engaging directly with their audience, turning fans into collaborators. By providing a creative opportunity and a financial reward, Drake and PARTYNEXTDOOR have not only delivered a fresh take on a music video but also offered a valuable career launchpad for new and emerging talent. The project highlights a commitment to fostering creativity and rewarding the ingenuity of their fanbase, solidifying their influence beyond just music. Watch all 19 videos here
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