TENNESSEE (WHNT) — Cracker Barrel has been in the news lately, and not in the best way, after the company announced it would be changing its beloved logo.
On August 21, Cracker Barrel announced that, in efforts for an ongoing makeover, the chain’s new logo would ditch the barrel itself. The Associated Press wrote that the man leaning on that barrel is also gone, as are the words “Old Country Store.” Instead, the new emblem features a simpler design with just “Cracker Barrel” written on a gold background, which also has a semi-updated shape.
Cracker Barrel’s stock plummeted $94 million on Thursday after the country staple restaurant pushed out an unexpected rebrand of its logo, The Hill reported.
On August 25, the company released a statement regarding the backlash online. You can read that full statement below.
“A promise to our guests.
If the last few days have shown us anything, it’s how deeply people care about Cracker Barrel. We’re truly grateful for your heartfelt voices. You’ve also shown us that we could’ve done a better job sharing who we are and who we’ll always be.
What has not changed, and what will never change, are the values this company was built on when Cracker barrel first opened in 1969: hard work, family, and scratch-cooked food made with care. A place where everyone feels at home, no matter where you’re from or where you’re headed.
That’s the Cracker Barrel you’ll always find.
The things people love most about our stores aren’t going anywhere: rocking chairs on the porch, a warm fire in the hearth, peg games on the table, unique treasures in our gift shop, and vintage Americana with antiques pulled straight from our warehouse in Lebanon, Tennessee. We love seeing how much you care about our ‘old timer.’ We love him too.
Uncle Herschel will still be on our menu (welcome back Uncle Herschel’s Favorite Breakfast Platter), on our road signs, and featured in our country store. He’s not going anywhere— he’s family.
While our logo and remodels may be making headlines, our bigger focus is still right where it belongs… in the kitchen and on your plate: serving generous portions of the food you crave at fair prices and doing it with the kind of country hospitality that brightens your days and creates lasting memories.
Meatloaf, chicken n’ dumplings, country fried steak, sides that taste like Sunday supper, and yes, the world’s best pancakes, they’re all still here, with a few new dishes joining the menu. Whether you’re a long-time fan or first-time guest, we want you to feel at home around our table.
We also want to be sure Cracker Barrel is here for the next generation of families, just as it has been for yours. That means showing up on new platforms and in new ways, but always with our heritage at the heart.
We take that responsibility very seriously. We know we won’t always get everything right the first time, but we’ll keep teseting, learning, and listening to our guests and employees. At the end of the day, our promise is simple: you’ll always find comfort, community, and country hospitality here at Cracker Barrel.
Uncle Herschel wouldn’t have wanted it any other way.
Thank you for caring so much and come see for yourself the country hospitality that makes Cracker Barrel feel like home.”
Cracker Barrel
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