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A. SOCIETY and NEW ERA Fuse Streetwear and Utility in Limited-Edition Drop

August 25, 2025
in News
A. SOCIETY and NEW ERA Fuse Streetwear and Utility in Limited-Edition Drop
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Summary

  • A. SOCIETY x NEW ERA drop fuses eyewear and headwear with street utility
  • Features magnetic visor cap, SCOTTY, CHARLIE, MOSS sunglasses, necklaces and a bandana
  • Launches Sept 12, 2025, online and at K11 MUSEA, Hong Kong

Hong Kong eyewear label A. SOCIETY has teamed up with global streetwear giant New Era for a collaboration that blends utility, design and cultural energy. The collection debuted this week, spotlighting a mix of eyewear, headwear and accessories designed for urban lifestyles.

At its center is the Magnetic Visor Cap, a reworked New Era 9FIFTY cap featuring a magnetic brim that allows sunglasses to attach seamlessly. Eyewear highlights include the SCOTTY rectangular sunglasses and aviator-inspired CHARLIE and MOSS, each offered in brown, navy and green, with lightweight titanium frames and clip-on sun lenses.

The drop also includes sterling steel magnetic necklaces and a versatile bandana, reinforcing the collection’s street-ready adaptability. To mark the launch, A. SOCIETY collaborated with Hong Kong creatives KALAI, MATT FORCE and digital art duo LISA & LICCA, infusing music and visual culture into the project.

A limited run of 20 VIP Box Sets — not for sale — was also produced as a nod to the city’s cultural influencers. Fans can engage through the Style Challenge on Instagram for a chance to win one. The collection launches September 12, 2025, online and at A. SOCIETY’s flagship in Hong Kong’s K11 MUSEA.

The post A. SOCIETY and NEW ERA Fuse Streetwear and Utility in Limited-Edition Drop appeared first on Hypebeast.

Tags: A. SOCIETYCollaborationHong KongK11 MUSEANew Era
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