Summary
- Kith’s FW25 “INSTITUTION” collection debuted in NYC, while Authentic Brands is acquiring Guess for $1.4B and Giorgio Armani designed uniforms for Italy’s Juventus F.C.
- Amer Sports, parent of Arc’teryx and Salomon, reported strong Q2 2025 earnings and is raising its fiscal year outlook.
- Post Malone is launching a new fashion brand, and Salehe Bembury is debuting his footwear brand, Spunge.
Kith’s Fall 2025 Collection Was Made for Manhattan
Kith‘s Fall 2025 collection, “INSTITUTION,” debuted with a special runway show hosted in New York City, paying homage to Ronnie Fieg‘s roots. The collection, designed by Fieg, features a mix of sportswear, high-end formal wear, and performance-oriented daywear, inspired by Manhattan’s pace. The line includes fiery patterned sportswear, logo-laden shirts, denim tracksuits, and statement jackets representing NYC sports teams like the Yankees, Knicks, and Giants.
The show also revived the high-end &Kin tag, expanded the K-Tech performance line, and introduced new monogram accessories. The footwear lineup included the Black Tie Superstar, a new adidas running model, and an 8th St Wallabee Collection with adidas Originals and Clarks Originals, all designed for the spontaneous NYC lifestyle.
Arc’teryx & Salomon Drive Q2 Revenue at Amer Sports
Amer Sports, the parent company of Arc’teryx and Salomon, announced strong Q2 2025 earnings, with revenue of $1.24 billion and a net income of $18.2 million. The company is raising its fiscal year outlook, driven by double-digit sales growth from both brands globally. To capitalize on this momentum, Arc’teryx plans to open 25 new stores, primarily in North America, where its footwear category is rapidly expanding. Salomon is also increasing its retail footprint with 3-4 new stores planned for the U.S. in locations like New York, Chicago, and Miami, following recent expansions in Asia-Pacific.
Guess Goes Private With Authentic Brands in $1.4 Billion Deal
Authentic Brands has agreed to acquire a majority stake in Guess? Inc. for $1.4 billion USD, including debt. The deal is expected to close in the final quarter of fiscal year 2026. This acquisition will give Authentic Brands 51% ownership of Guess’ intellectual property. Following the announcement, Guess’ shares increased by over 25%. This new partnership comes after Guess decided against a previous $13-per-share offer from WHP Global.
Giorgio Armani Designs Formal Uniforms For Italy’s Juventus F.C.
Giorgio Armani has designed a formalwear collection for Italy’s Juventus F.C., which will be worn for the 2025/2026 and 2026/2027 seasons. The collection, which blends Italian fashion and sports heritage, features a midnight-blue palette and includes items such as hybrid suits, soft trousers, and an assortment of tops. The wardrobe is meant for the team’s off-pitch occasions and strikes a balance between sartorial sophistication and comfort. This is not Armani’s first foray into football partnerships, as the brand previously outfitted the Italian national soccer team for the 2012 and 2016 Olympics and had its first partnership during the 1994 World Cup. The news comes as the luxury label prepares to host shows during Milan Fashion Week.
Post Malone To Launch Fashion Label With Paris Runway Show
Post Malone is set to debut his new fashion brand, Austin Post, with a runway show on September 1 in Paris. The event marks the artist’s first major venture into fashion. The announcement follows his recent appearance as the face of a SKIMS menswear campaign. The new brand’s aesthetic is expected to blend his signature style—a mix of Western, rugged streetwear, and hip-hop influences—mirroring his own music.
Salehe Bembury Teases His New Footwear Brand
Salehe Bembury has launched a new footwear brand, Spunge, after 15 years in the industry. The debut sneaker features a layered upper, a textured sole, and “squish technology” for cushioning. The shoe also includes a Spunge-branded stitched tag and a six-point logo. A collaboration with Rizzoli is hinted at through branding on one of the pairs, suggesting a potential launch to coincide with his book, “Salehe Bembury: I Make Shoes,” which is set to be released in mid-October. The brand’s official debut is expected later this year.
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