Cracker Barrel has responded to backlash over its logo change, which was branded “depressing” and “horrible” by some on social media, and prompted calls for the restaurant chain’s CEO to resign.
“Our values haven’t changed,” the restaurant told Newsweek in a statement shared over email. “The heart and soul of Cracker Barrel haven’t changed.”
The Southern country themed restaurant chain, which was founded in 1969, recently changed its logo for the first time in 48 years. Backlash to the move, which comes as part of a $700 million rebrand, was swift, with criticism from conservative figures online being loudly directed at the brand. On the other side of the coin though, many took to social media to ridicule the backlash.
The new logo removes the barrel and the figure known as “Uncle Herschel” leaning on it.
Cracker Barrel‘s statement continued, “Uncle Herschel remains front and center in our restaurants and on our menu. He is the face of “The Herschel Way”, the foundation of how our 70,000 plus employees provide the country hospitality for which we are known.
Cracker Barrel has been a destination for comfort and community for more than half a century, and this fifth evolution of the brand’s logo, which works across digital platforms as well as billboards and roadside signs, is a call-back to the original and rooted even more in the iconic barrel shape and word mark that started it all back in 1969.”
More to follow
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