Tilda Swinton Leads a Hyper-Techno Uproar in Gentle Monster’s Latest “BOLD” Collection

Summary

Gentle Monster unveils its 2025 “BOLD” Collection, featuring sculptural silhouettes and signature bridge details
The campaign stars Tilda Swinton in HAUS NOWHERE, blending futuristic design with surreal performance
The new collection is scheduled for a global release on September 6

Gentle Monster’s 2025 “BOLD” Collection marks a confident step into a new creative era, anchored by its signature bridge detail and distinctive, sculptural silhouettes. Designed to offer striking styling possibilities, the collection is presented through a striking campaign fronted by Tilda Swinton. Set within HAUS NOWHERE, the brand’s transcendent adn ever-evolving conceptual space, the visuals fuse Gentle Monster’s futuristic design language with Swinton’s magnetic presence.

In the campaign film, HAUS NOWHERE Seoul becomes a surreal stage where reality and virtuality seamlessly converge. Swinton commands the scene with unmistakable charisma, appearing to rally a group of Gentle Monster–clad “followers” into a dreamlike uproar. As a pulsing hyper‑techno soundtrack builds, she moves across the concrete stage in a performance that blends a trance-like dance with wizarding movements. The sequence reaches its climax as Swinton free-runs across the structure, scales the HAUS NOWHERE façade and fearlessly leaps from its height in a dramatic, stage dive.

Check out the campaign video below. The new “BOLD” collection will be released globally starting September 6, 2025. For more details, head over to Gentle Monster’s website.