The next hit song is sometimes just a playlist away. Discovering new artists is a unique catalyst for cultural exchange and a way to broaden your musical horizons and support underground, independent talent. This year, Corona® Extra powers the latest launch of Hypetrak Magazine and Nueva Generaciones, a music platform celebrating global artistry and the rhythms that invite us to connect. Spotlighting up-and-coming artists from diverse backgrounds and genres, the platform is launching with a special event held on August 27 at Brooklyn-based venue SILO. And luckily, you’re invited.
The anticipated music showcase will feature live performances from the artists of Nueva Generaciones, including Planta Industrial, FiFi Zhang, dreamcastmoe, duendita and 54 Ultra. Alongside these performances, SILO will transform with the unveiling of a designated apparel station featuring custom merchandise developed in partnership with Corona Extra and Hypetrak. Highlights of the capsule include a co-branded T-shirt, a tote bag and an exclusive Hypetrak-curated cassette mixtape. For guests, the capsule and mixtape will be available on a first-come, first-serve basis. DJ sets and craft food and drinks will keep the energy going up until midnight.
At its core, Nueva Generaciones embraces music’s ability to bridge communities together; it’s also a reflection of the artists who influence fashion, pop culture and era-defining stories that inspire future generations to break conventional molds and unleash their artistry. Pushing the bounds of genre, the artists of NG represent a new cohort of musicians who fearlessly forge innovative sounds influenced by their communities and authentic storytelling.
Continuing the event’s spirit, Hypetrak will continue to roll out featured stories and exclusive content, connecting fans directly to culture-forward moments.
Snag your spot and RSVP ahead of the date to see the artists building a new musical vanguard. Admission is free with RSVP. Stay tuned on Hypetrak and Hypebeast to learn more about the artists featured in Nueva Generaciones.
Hypetrak Magazine Launch Party + Nueva Generaciones Live
Location: SILO
Address: 90 Scott Ave, Brooklyn, NY 11237
Time: 8:00 p.m. — Midnight
DISCLAIMER: Relax responsibly®. Corona Extra® Beer. Imported by Crown Imports, Chicago, IL #sponsored #21+
The post The ‘Hypetrak Magazine’ Launch Party Is Coming to SILO in Brooklyn, and You’re Invited appeared first on Hypebeast.
