PHOENIX — Caliber recently announced that PURE Pickleball & Padel, its joint venture development, in Scottsdale signed Wolfgang Puck catering for the venue’s food and beverage service.
The agreement between the pickleball facility and catering company is for 10 years.
“Racquet sports have long been popular, but it’s been exciting to see the rise of pickleball and padel and the positive impact they’re having both in the U.S. and around the world,” President of Wolfgang Puck Catering Pamela Brunson said in the announcement. “This new partnership brings the best of two leading brands together and will deliver a world-class experience to guests.”
PURE is a more than 11-acre site that is currently being developed in Riverwalk Development Project at the Talking Stick Entertainment District.
The 196,726-sqaure-foot facility is expected to have a 1,200-seat pro arena, 40 indoor pickleball courts, eight indoor padel courts, a sports performance and recovery fitness center by HonorHealth, pro shop, locker rooms and spa, special event spaces, meeting spaces, childcare and more.
What will Wolfgang Puck Catering do at PURE Pickleball & Padel?
The catering and hospitality company will serve PURE guests at a variety of spots around the complex, including the:
- first-floor restaurant and bar
- grab-and-go marketplace
- pro arena concessions
- second-floor special events space
- teaching kitchen
- VIP lounge
- rooftop patio and bar.
A unique aspect of the agreement, is that Wolfgang Puck Catering and PURE will collaborate on corporate and social events meant to blend sports and entertainment.
These events would range from pickleball and padel events to ones that have hands-on cooking, custom menus and educational interaction with chefs.
“We are excited to partner with Wolfgang Puck Catering, a renowned brand in the food service industry that fits our vision for PURE Pickleball & Padel as a premier destination for the sports enthusiasts and first-class social and culinary experiences,” Caliber CEO Chris Loeffler said.
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