The culmination of the 2025 PGA Tour season is upon us, as the world’s best golfers descend upon East Lake for the Tour Championship. On the eve of the tournament teeing off, the PGA Tour’s newly crowned CEO Brian Rolapp met with the media, discussing a wide variety of topics including a new role for Tiger Woods.
Woods will serve as chairman of a new committee that will look to improve the competitiveness of the Tour. The committee will consist of nine members, including six players and three business advisors.
The other players include Patrick Cantlay, Adam Scott, Camilo Villegas, Maverick McNealy and Keith Mitchell.
“The PGA TOUR is certainly fortunate to benefit from his experience and his time and his dedication. That will be important to this effort, and I’m personally grateful for Tiger for offering to take this on,” Rolapp said on Wednesday.
The business advisors are names well known throughout the sports world.
John Henry, principal of Fenway Sports Group and enterprise board member, and Theo Epstein, are two of the members.
Epstein famously helped lead the Boston Red Sox to their first World Series title in 86 years in 2004. A little over a decade later, he helped the Chicago Cubs break a 108-year World Series drought as their president of baseball operations.
“The purpose of this committee is pretty simple,” Rolapp said. “We’re going to design the best professional golf competitive model in the world for the benefit of PGA Tour fans, players and their partners. It is aimed at a holistic re-look of how we compete on the Tour. That is inclusive of regular season, postseason and offseason.
“We’re going to focus on the evolution of our competitive model and the corresponding media products and sponsorship elements and model of the entire sport. The goal is not incremental change. The goal is significant change.”
The golf world has been in turmoil since the emergence of LIV Golf. The Saudi-funded golf league has peeled some of the best players from the PGA Tour but has yet to make much headway with golf fans and media coverage.
Meanwhile, the PGA Tour has thrived. Television ratings are up, new tournament sponsors have joined, and with Scottie Scheffler playing like prime Tiger Woods, the ceiling appears to be limitless.
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