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The decades-long marriage between NBC and MSNBC is steadily headed towards a corporate divorce as parent company Comcast continues its NBCUniversal split, separating the famed Peacock brand from the majority of its cable assets.
Last year, Comcast announced it was spinning off its cable networks into a separate company, now named Versant. Versant will be the new home for MSNBC, CNBC, USA Network, Oxygen, E!, SYFY and the Golf Channel among other assets, while NBCUniversal maintains NBC News, the NBC News Now streaming network, Telemundo and Bravo.
For years, NBC and MSNBC were joined at the hip as the cable network relied on the news-gathering operation and talent of its sister broadcast network. But the separation is expected to be completed by the end of 2025.
So who gets what in the messy divorce?
The Peacock
One of the looming questions over MSNBC’s future was whether it would keep its name and the iconic “Peacock” symbol. That answer came Monday when it was announced that MSNBC will be renamed MS NOW, an acronym for “My Source for News, Opinion, and the World.”
A new logo was also unveiled, replacing the fashionable rainbow bird with a striped flag with a red, white and blue color scheme.
Notably, CNBC, which always stood for “Consumer News and Business Channel,” will keep its name.
Similarly, José Díaz-Balart departed MSNBC earlier this year but will continue anchoring “NBC Nightly News Saturday” as well as Noticias Telemundo.
Meanwhile, the NBC reporters who will be joining MS NOW include justice beat reporters Ken Dilanian and Ryan Reilly, national correspondent Jacob Soboroff, White House correspondent Vaughn Hillyard and internet reporter Brandy Zadrozny. A slew of other staffers will also make the leap from NBC to MS NOW.
Everyone on MSNBC’s current lineup will remain on the network through its transformation into MS NOW, including Stephanie Ruhle, who previously served as a senior business analyst for NBC News while hosting “The 11th Hour” on cable.
Willie Geist, who currently hosts “Sunday TODAY” for NBC and co-hosts “Morning Joe” on MSNBC, has landed a rare deal where he is able to maintain both roles at each network after the separation, a source familiar with the matter told Fox News Digital.
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