Three years since our first pop-up, we’re bringing Hypegolf Clubhouse back to New York. This time we’re building up to one of golf’s most storied team competitions, packing a slate of community activations, happy hours, limited-edition drops and watch parties into the space of a month. From August 29 to September 28, we’re taking over at 147 Grand Street in SoHo. The space will be a home base for the city’s golfers, style enthusiasts and anyone who’s just looking for a piece of the action.
Hypegolf Clubhouse isn’t a typical pro shop. It’s a crossroads of retail, culture, community and camaraderie where all are encouraged to discover new gear, hit a few balls in the simulator and enjoy a drink on behalf of Johnnie Walker and Michelob ULTRA. This year’s retail curation leans into a refined performance and “quiet sport” aesthetic, with gear that’s built for play but sharp enough for the city. Think technical fabrics, subtle streetwear nods and timeless designs that transition seamlessly into casual outfits and fall layering.
The lineup is stacked with heavy hitters like MANORS, Reigning Champ, Pluto of St Andrews, Walker Golf Things, Fiori, Students and Lexus x Malbon on the apparel side. Jones, Sentinel, Penfold, Dimple & Divot, Barnaby’s and Monzee hold it down for accessories. We’ll also drop exclusive collections throughout the month including our first-ever collaboration with Oakley (co-branded sunglasses and apparel) and the U.S. debut of Hypegolf x Post Archive Faction (PAF).
The space will be buzzing with weekly happy hours, DJ sets courtesy of Technics, simulator sessions and a gaming area provided by SEGA. In the midst of it all, we’re hosting a celebratory golf outing, a full day of individual and team-based competition less than 30 minutes from the iconic Bethpage Black. It all leads up to one of the most electric weeks in New York golf history, and Hypegolf Clubhouse will make sure that energy is felt downtown just as much as it is on Long Island.
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