Summary
- TELFAR subverts the mundane with its new “Plastic Bag” handbag, inspired by the ubiquitous single-use bags of NYC bodegas.
- This new design, featuring a waterproof exterior and ruched handles, is available in two sizes and eleven prints, releasing August 15.
TELFAR has unveiled the latest addition to its growing handbag repertoire: the TELFAR Plastic Bag. The new silhouette is entirely unique from the classic “TELFAR Shopping Bag“, yet it’s in no way unfamiliar.
The bag, inspired by single-use plastic bags commonly found in bodegas and liquor stores in NYC, embodies TELFAR’s democratic ethos. Being “for everybody” has been a part of the brand’s DNA since its inception in 2004 in Brooklyn by Telfar Clemens.
Available in eleven nostalgic New York TELFAR prints and 2 sizes, the design is an expressive departure from the relatively minimal Shopping Bag. The double-lined waterproof exterior boasts a plastic-like sheen, and ruched elastic handles add a TELFAR design touch. Two deep side pockets inside are large enough to fit a water bottle and are supplemented with a zip pocket, slit pocket, and hidden stash pocket. The regular, big enough to hold a 13-inch laptop, is priced at $148 USD, while the carry-on-sized jumbo is $195 USD.
The brand’s “for everybody” mantra has also informed its subversive slant, manifesting in playful anti-fashion stunts and unconventional approaches to distribution that prioritize access to all. In June, TELFAR hosted its 20th anniversary runway show on a SoHo side street, holding an open casting call for the presentation just weeks before.
The Plastic Bag and a capsule of matching tees will be released exclusively on the TELFAR webstore on August 15 and in-store at 408 Broadway, New York City, next week.
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