Taylor Swift relishes announcing her albums in dramatic fashion. On Tuesday, she did it again, revealing the name of her 12th original studio album, “The Life of a Showgirl,” when a countdown clock on her website ticked down to 12:12 a.m. Eastern.
She did not disclose the release date of the album, or any other information about its tracks.
Known for meticulously placing Easter eggs ahead of announcements, Swift’s team set off speculation from her hyperattentive fan base by posting a carousel of photos on Instagram on Monday. Could the 12 photos, taken at stops on the Eras Tour, correspond with the singer-songwriter’s 12th studio album? Did the pattern of orange outfits align with Swift’s practice of color-coding her catalog?
“Thinking about when she said ‘See you next era…,’” the post’s caption teased.
The announcement coincided with the news that Swift would be making a rare media appearance on the podcast “New Heights,” which is hosted by her boyfriend, Travis Kelce, and his brother, Jason Kelce. The episode is slated to post on Wednesday.
The fan theorizing began to build on Monday, when the podcast posted to social media a teaser advertising a “VERY special” mystery guest in silhouette. Her appearance was confirmed Monday night, when the podcast’s social feeds posted a short snippet revealing Swift sitting alongside Travis Kelce.
The decision to appear on “New Heights” may be more than just favoritism. The Kelce brothers’ show has its own huge fan base. This month, it was ranked 10th in audience reach in the United States.
Travis Kelce, the Kansas City Chiefs star tight end, has mentioned Swift at times on the podcast, which features a crossover of sports and pop culture topics. But every public appearance from the couple has been unsparingly dissected since their relationship became public in 2023.
Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.
Thank you for your patience while we verify access.
Already a subscriber? Log in.
Want all of The Times? Subscribe.
The post Taylor Swift Announces New Album, ‘The Life of a Showgirl’ appeared first on New York Times.
