Streaming collaboration is becoming one of the big industry talking points of 2025, and here’s the latest example.
HBO Max and Viu are bundling their services in Southeast Asia into a single subscription, which will bring HBO shows such as The Last of Us and The White Lotus together with Viu’s original Korean and Chinese dramas.
The bundle will launch in Q4 across Indonesia, Malaysia, the Philippines, Singapore and Thailand, and is almost certainly the first of its kind spanning multiple markets in Asia Pacific.
Bundling is becoming a bigger and bigger part of many media companies’ strategies, with Deadline revealing just yesterday that Fox and ESPN were joining forces for their upcoming streamers in the U.S.
HBO Max is bundled with other services elsewhere in the world, including in the States, where several variations exist. The service launched in seven key Asian territories in November last year – then known as Max, prior to the re-rebrand back to its original name over the summer.
“Following the proven consumer and business benefits of HBO Max bundles in other parts of the world, this new streaming offering will provide strong entertainment value for consumers across Southeast Asia, and help drive subscriber growth and stronger retention,” said James Gibbons, President of Asia Pacific at Warner Bros. Discovery.
“With access to two complementary and world class collections in a single subscription, local fans can enjoy even more choice – from premium Hollywood movies and series to standout local Asian content.”
The HBO Max/Viu bundle will include the likes of the Harry Potter, Game of Thrones and DC Universe franchises, feature such as Spinners and The Minecraft Movie, legacy series such as Friends and HBO originals, including The Last of Us and The White Lotus. From the Viu side comes reality series such as Running Man and 2 Days 1 Night, Chinese dramas including The Immortal Ascension and Love Has Fireworks and upcoming Viu original Korean dramas Taxi Driver 3 and My Youth. Yesterday, we revealed My Youth had been snapped up for Rakuten Viki for the U.S., Europe and Latin America.
Janice Lee, CEO of Viu and Managing Director of PCCW Media Group, said: “Our partnership with Warner Bros. Discovery is an exciting step forward in our promise to continually enhance Viu’s entertainment options and meet our viewers’ evolving tastes.
“By combining HBO Max’s Hollywood content with Viu’s Asian favorites in a single bundle subscription, we’re offering more choice in shows, easier access to diverse content and greater value across a wider range of programming.”
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