Bangkok’s historic Hua Lamphong Railway Station transformed into a high-energy runway of music, fashion, and cultural clout as 88rising’s Future Asian Music (FAM) platform wrapped its Road to FAM tour with a sold-out finale on July 9. The Road to FAM Finale was part of the Official Music Program for Thailand’s Splash – Soft Power Forum, which spanned from July 8–9 and featured music industry panels, the debut of FAM Studios at Cloud11 — a new creative space designed to empower emerging Asian artists — and the anchor performance closing out the Road to FAM series.
Over 2,600 fans and creatives packed the terminal to witness a stacked lineup headlined by Thai rap phenom MILLI—who debuted a never-before-heard track, “Sick With It,” from her upcoming album HEAVYWEIGHT. Through a partnership with THACCA, the historic station was transformed into a concert venue for the first time in its history, unlocking a new cultural use for one of Bangkok’s most iconic landmarks.
The concert was a milestone for live music in Southeast Asia, and a moment for highlighting progressive fashion. In a nod to Levi’s® sponsorship and commitment to creative expression, select artists wore customized denim looks designed by regional stylists and designers. Fariz Jabba’s look, reworked by Youths in Balaclava, spotlighted raw denim craftsmanship with exposed seams and reconstructed layers that celebrated what’s usually hidden. Malaysian rapper Zamaera rocked a daring silhouette by uglypretty featuring jacket collars reimagined into a powerful bust-line cutout—embodying her unapologetic femininity. Meanwhile, MILLI turned heads in a trench coat made entirely from Levi’s patchworked denim jeans, styled by Tang (WONGSAYOT NAPAWAROM), layered over a western-inspired ensemble that brought serious main character energy.
Beyond MILLI’s headline moment, the night was charged with standout performances from a pan-Asian cast of rising stars. RAMENGVRL delivered bangers like “Cashmere” and “Vaselina” with full throttle, while Zamaera lit up the station with fan-favorite anthems like “Helly Kelly” and “Get Munni.” Fariz Jabba flexed lyrical storytelling with “X Games” and “Gun-T,” building on the energy of his previous tour stops. Local talent also took the spotlight with Flower.far’s sultry R&B, GALCHANIE’s genre-hopping hits, and PROXIE’s synchronized pop charm.
In the days leading up to the finale, the momentum extended to FAM Studios at Cloud11, where emerging artists from across Asia gathered for two days of collaborative programming. Designed to nurture cross-border creative exchange, the lineup included intimate sessions, networking opportunities, and skill-building workshops—most notably, a masterclass led by Grammy-winning songwriter and producer James Fauntleroy. The studio became a creative hub for the region’s next wave of talent to connect and grow.
Road to FAM – The Finale felt like a cultural summit where music, fashion, and regional power converged. Thai actors, influencers, and artists mingled with international talent, marking a new chapter for Asian creativity on the global stage. As FAM Studios at Cloud11 opens its doors and 88rising gears up for more cross-border ventures, the future of Asian music signals a bold new era.
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