WWE is reportedly interested in signing the legendary Konnan to a Legends contract. According to a new report, the company has a strong interest in the icon for his merchandising potential, separate from his ongoing roles with other promotions.
A new report from WrestleVotes Radio states that WWE’s marketing department is keen on the idea. They are reportedly interested in producing Konnan merchandise, including shirts, action figures, and other collectibles.
Interest In A Legends Deal
A WWE Legends contract is a deal that allows the company to use a performer’s name and likeness for various products, even if they are not an active competitor. This would allow WWE to finally create merchandise based on Konnan’s iconic career, particularly his time in WCW.
The deal would not conflict with Konnan’s current on-screen and backstage roles with Lucha Libre AAA and Major League Wrestling. The current partnership between WWE and AAA makes a deal like this even more plausible.
A Lucha Libre Icon
Konnan is one of the most influential and important figures in the history of Lucha Libre. In the early 1990s, he was a massive, mainstream pop culture icon in Mexico, with a level of fame comparable to what Hulk Hogan had in the United States. His runs in both AAA and CMLL helped to revolutionize the business and launch the careers of many other future legends, including Rey Mysterio.
While he had a brief and largely forgotten run in WWE in the early 90s as the futuristic character Max Moon, it was in WCW where he became a household name for American audiences.
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The Voice Of The Wolfpac
During the Monday Night Wars, Konnan was a key member of the massively popular nWo Wolfpac faction in WCW. His charismatic, catchphrase-heavy promos made him the de facto mouthpiece for the group and a huge fan favorite. His signature style and look from this era are what WWE is reportedly most interested in for potential merchandise.
Konnan has remained a relevant and respected figure in the wrestling business to this day. In addition to his roles with AAA and MLW, he also hosts the popular podcast, Keepin’ it 100. A WWE Legends deal would be a fitting tribute to his multi-decade, international career.
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