Truth Social
Truth Social has entered its AI era.
Trump Media announced on Wednesday that it began beta testing a new AI-powered search engine on its Truth Social platform. The new feature — called Truth Search AI — is made possible by a partnership with Perplexity.
“Powered by Perplexity, a software and AI company dedicated to providing direct, contextually accurate answers with transparent citations, Truth Search AI is intended to enhance the Truth Social platform and exponentially increase the amount of information available to its users,” Trump Media said in a press release.
A Perplexity spokesperson told Business Insider that Truth Social uses the Perplexity Sonar API. They declined to discuss the details or financial terms of the partnership.
Truth Social is the latest social media platform to integrate AI. Elon Musk’s xAI debuted an AI chatbot, Grok, to X users in 2023. Mark Zuckerberg’s Meta introduced its AI chatbot — Meta AI — across its social media and messaging platforms in 2024. Reddit has also introduced an AI-powered search tool last year.
AI emerged as a key focus for President Donald Trump during his first administration, but has grown in importance in his second term. In January, Trump issued an executive order to “remove barriers to American leadership in artificial intelligence.” Last month, the White House unveiled its action plan to win the global AI race.
Devin Nunes, CEO of Trump Media, said the company will review user feedback on Truth Social to determine next steps.
“We plan to robustly refine and expand our search function based on user feedback as we implement a wide range of additional enhancements to the platform,” Nunes, a former California congressman, said in the press release.
Representatives from Trump Media did not respond to a request for comment from Business Insider.
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