Nike is set to release a special-edition Free Golf ‘24 for LPGA star Nelly Korda, and it might be the clearest signal yet that she’s becoming a key face of the brand’s golf strategy.
The shoe, expected later this season, keeps things clean with a white upper accented by a double-layered red and yellow Swoosh, pops of orange detailing on the tongues and outsoles and one unexpected detail: a small charms bracelet attached to the lateral side. The charms, including a smiley face, tennis racket and cappuccino art, add a touch of personality and expression rarely seen on performance footwear. Combined with Korda’s signature inscribed on the insoles, it signals this is more than just another limited edition colorway.
For Nike, the timing feels intentional. Just last week at the AIG Women’s Open, Korda drew attention during practice rounds in a more fashion-forward Nike scripting than usual. Featuring camo cargo pants and a cropped windbreaker, the ensemble leaned more streetwear than her usual formula, prompting comparisons to the PGA TOUR‘s Jason Day. And combined with this latest footwear release, it suggests Nike might be ready to push Korda as a cultural figure on and off the fairway.
Women’s golf is seeing a surge in popularity, and Korda, 27, a former world No. 1 and one of America’s most recognizable female golfers, is poised to benefit. And after a period of relative disinterest in golf on the men’s or women’s side, Nike seems to be leaning back in and telling stories that resonate with impassioned fans and casual enthusiasts alike.
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