Martha Stewart is coming for your beauty cabinet.
Just one day after her 84th birthday, the multihyphenate announced she’s making her first foray into the skincare world with the launch of her very own line, Elm Biosciences.
Stewart partnered with New York-based dermatologist Dr. Dhaval Bhanusali — the same skincare wiz who helped formulate Hailey Bieber’s beloved Rhode products — for her forthcoming brand, and also consulted with 350 dermatologist advisors.
Dropping on September 17 following five years of research and development, Elm Biosciences will debut with two products: a $135 serum and a $50 oral supplement.
The former features the company’s proprietary A3O Complex “engineered to target visible signs of aging, including UV damage, pigmentation, dehydration, and irritation,” per a press release, while the latter “addresses internal triggers of aging like inflammation, oxidative stress, and hormonal imbalance.”
“I’ve been interested in good skin, oh, I think, ever since I was a child,” Stewart said in a joint interview with Bhanusali for the Wall Street Journal, responding to the derm’s question about what attracted her to the project.
“And, you know, everybody remarks on my skin. It makes me very happy because I have worked to take care of my skin.”
Stewart is also filling a void in the beauty world, as she believes the skincare market for women her age is “extremely undertapped.”
The lifestyle expert explained, “This is not targeted to my age. This is targeted to a very broad audience. Cells die. Skin ages. We’re aging the minute we’re born. So you have many opportunities to kind of halt that, or to at least prolong the health of your skin. And that’s what we’re trying to do here.”
Naturally, the television personality swears by the new line, singing its praises in the interview.
“I have used it religiously for quite a while now, and my skin is pretty fabulous,” she quipped.
Stewart also offered an update on the procedures and treatments she’s done to keep her skin looking youthful and radiant.
“I do what I call touch-ups,” she explained, denying ever going under the knife. “So, a little filler. We’ve been working with a little collagen in my cheeks.”
She also does Botox underneath her chin and around her neck.
Age 84 has never looked so good.
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