DNYUZ
  • Home
  • News
    • U.S.
    • World
    • Politics
    • Opinion
    • Business
    • Crime
    • Education
    • Environment
    • Science
  • Entertainment
    • Culture
    • Music
    • Movie
    • Television
    • Theater
    • Gaming
    • Sports
  • Tech
    • Apps
    • Autos
    • Gear
    • Mobile
    • Startup
  • Lifestyle
    • Arts
    • Fashion
    • Food
    • Health
    • Travel
No Result
View All Result
DNYUZ
No Result
View All Result
Home News

Why Amazon’s Prime Video is set to dethrone YouTube as the king of the smart TV ad market

July 31, 2025
in News
Why Amazon’s Prime Video is set to dethrone YouTube as the king of the smart TV ad market
502
SHARES
1.4k
VIEWS
Share on FacebookShare on Twitter
beast games money amazon prime video
Amazon’s Prime Video shows like “Beast Games” help the streamer rake in ad revenue.

Eric Charbonneau/Amazon Prime Video via Getty Images

YouTube has been grabbing headlines for winning the war for TV, but Amazon is sneaking up behind it.

Amazon’s Prime Video is on pace to lead the advertising market on US-based smart TVs, according to a late July report from Morgan Stanley analysts.

YouTube is the market leader right now, but Morgan Stanley forecasts that Prime Video will knock it off its perch in 2027.

Advertisers are flocking to connected TVs (CTV) as consumers shift from traditional TV to streaming. Morgan Stanley expects the US CTV ad market to grow 13% a year through 2030 to $55.2 billion while the pay-TV ad market shrinks about 2% a year in that span as cord-cutting continues.

Prime Video will grow more than twice as fast as YouTube through the end of the decade as it plays catch-up with Google’s video giant.

What explains Amazon’s ascent?

The turning point was last year, when Amazon turned on ads by default for all Prime Video users unless they paid an extra $3 a month. That supercharged its ad business with the flick of a switch.

Tim Lathrop, the VP of digital platforms at ad agency Mediassociates, said his clients tend to spend more TV dollars with Amazon than YouTube, even though Prime Video’s ad rates can easily run around 50% higher. Advertisers like when their ads appear in Prime Video’s TV-like environment, but some consider YouTube’s user-generated fare unsuitable for their brands, he said.

“Amazon is growing in all ways. It’s focused on high-impact, shoppable ads,” he said. “The other part is the brand-safety part. You could say YouTube is behind on that front.”

YouTube’s share of TV viewership dwarfs its peers, representing more than triple Prime Video’s in June, according to Nielsen. But Morgan Stanley doesn’t believe YouTube will convert those eyeballs to ad dollars as efficiently — and some other ad analysts agree.

Amazon and YouTube didn’t respond to requests for comment.

Why Amazon has an edge over YouTube

Prime Video and YouTube are fundamentally different businesses, and that informs the direction of their ad strategies.

In both cases, their CTV ad revenue is small compared to the rest of their ad businesses. But while TV advertising makes up around 10% of Amazon’s total advertising business, it’s a much smaller slice for YouTube parent Google.

Ashwin Navin, the CEO of measurement firm Samba TV, said Amazon has made CTV a major pillar of its pitch to advertisers, highlighting Prime Video and Fire TV and its purchase data.

By contrast, Navin said YouTube still sells its massive ad platform in a way that makes it hard for advertisers to isolate CTV ads.

Samba works with YouTube in several markets to measure how the platform performs alongside traditional TV. YouTube has a lot of CTV viewership, but it hasn’t been packaged with CTV in mind, he said.

Amazon has simply made a greater effort to create a compelling CTV offering than YouTube has.

Prime Video has hurdles, but is sprinting past traditional TV

Amazon’s success still isn’t a done deal.

Prime Video still must show advertisers it has a steady stream of original shows that people want to watch. Amazon has spent a ton on shows without generating much water-cooler buzz — with a few exceptions, like “The Summer I Turned Pretty” and MrBeast’s “Beast Games.”

And although Amazon has added NFL and NBA rights to its content roster in the last few years, it doesn’t have as much live sports programming as traditional media players.

“As they build out their content, they’ll be more considered,” Lathrop said of Prime Video’s appeal to advertisers.

Still, Amazon’s momentum is palpable compared to its counterparts in traditional TV.

The post Why Amazon’s Prime Video is set to dethrone YouTube as the king of the smart TV ad market appeared first on Business Insider.

Share201Tweet126Share
Calls Grow on the Right for Trump To Ignore Judges’ Orders
News

Calls Grow on the Right for Trump To Ignore Judges’ Orders

by TIME
October 8, 2025

A growing chorus of Trump allies is urging the President to defy federal court orders, pushing the country toward a ...

Read more
News

‘Trump 2028’ Is No Joke

October 8, 2025
News

Lawmakers call for more defense biotech research as China pursues breakthroughs

October 8, 2025
Music

Why Taylor Swift’s Showgirl Feels Like an Early-Aughts Rom-Com

October 8, 2025
News

Democratic senator accuses Trump administration of faking anti-ICE rioting

October 8, 2025
Colombia’s President Says Boat Bombed by U.S. Was Carrying Colombians

Colombia’s President Says Boat Bombed by U.S. Was Carrying Colombians

October 8, 2025
Popular MAGA Influencer Illegally Donated to a Political Campaign

Popular MAGA Influencer Illegally Donated to a Political Campaign

October 8, 2025
Video Games Have Always Been a Convenient Scapegoat

Video Games Have Always Been a Convenient Scapegoat

October 8, 2025

Copyright © 2025.

No Result
View All Result
  • Home
  • News
    • U.S.
    • World
    • Politics
    • Opinion
    • Business
    • Crime
    • Education
    • Environment
    • Science
  • Entertainment
    • Culture
    • Gaming
    • Music
    • Movie
    • Sports
    • Television
    • Theater
  • Tech
    • Apps
    • Autos
    • Gear
    • Mobile
    • Startup
  • Lifestyle
    • Arts
    • Fashion
    • Food
    • Health
    • Travel

Copyright © 2025.