Happy Gilmore 2 landed on Netflix last Friday, and in just three days racked up 46.7 million streams. It’s the biggest U.S. opening weekend in Netflix history.
The sequel had all the makings of a perfect storm. Golf is having a cultural reawakening, intersecting more than ever with recognizable names in entertainment, sports and fashion. The original Happy Gilmore is already a cult classic, cementing Adam Sandler’s rise in comedy and delivering one of cinema’s most memorable golf scenes (Bob Barker, anyone?). But the sequel went bigger, built almost entirely around cameos from figures orbiting golf culture plus some of the game’s biggest names: Bad Bunny, Travis Kelce, Scottie Scheffler, Nelly Korda, Jack Nicklaus and Fred Couples come to mind.
The marketing push matched the scale, with brands like U.S. Bank, Callaway and Subway jumping in on the hype, while Netflix fostered a sense of urgency with a limited streaming window from July 25–31. Whether the movie leaned too hard into campiness or cameo culture is up for debate, but the numbers speak for themselves.
A golf franchise, one that sat dormant for nearly 30 years, just became Netflix’s most-watched opening weekend ever. That alone is a cultural milestone worth noting.
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