A Meta executive is heading to BBC News to oversee its adoption of AI.
Anjali Kapoor was previously Meta’s Director for Media Partnerships in the Asia-Pacific region but takes on the newly-created director role for BBC News AI, Innovation and Growth.
The move comes with traditional news orgs like the BBC thinking harder about their use of artificial intelligence.
Kapoor will “ruthlessly focus [her] time to drive audience growth both on and off-platform, accelerate AI adoption and make [the BBC] a more data-led organisation.”
She joins a few months after the BBC established new editorial policy guidance for generative AI content and a few days after BBC Studios opened an AI experimentation lab.
Kapoor worked for The Globe and Mail, Yahoo! and Bloomberg Media before joining Meta, where she partnered with media organizations to help with audience and revenue growth.
BBC News CEO Deborah Turness said her role is “critical as we transform BBC News to be fit for the future, using AI to enhance our journalism, growing audiences – particularly under-25s.”
“Anjali’s deep knowledge of how news works, her future-focused approach to AI and her deep understanding of product and platforms make her uniquely positioned to lead this work,” she added.
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