Adventure Racing Roots Fuel HI-TEC HTS74’s Apparel Debut

Summary

HI-TEC HTS74 launches its first-ever apparel line for FW25, inspired by 80s/90s Adventure Racing
Built for modern adventurers, the garments feature reversible designs combining function and graphic storytelling
Launching on July 30 via the brand’s website

HI-TEC HTS74 marks a pivotal moment in its brand evolution with the release of its first-ever apparel line. Long celebrated for performance-driven footwear, the label now extends its design philosophy into clothing — merging technical innovation with modern lifestyle aesthetics. Inspired by the legendary Adventure Racing Series of the ’80s and ’90s, the debut Fall/Winter 2025 collection honors the brand’s heritage of equipping athletes in extreme conditions.

A defining element of the new apparel line is its fully reversible construction. Each garment is designed with duality in mind: a streamlined, functional exterior suited for everyday wear, and a vibrant interior showcasing graphic artworks that reference standout moments from the Adventure Racing era. This layered approach enhances versatility while weaving storytelling directly into the fabric — allowing wearers to switch between simplicity and expression with a single piece.

From t-shirts, sweaters, hoodies, shorts and accessories, every piece is crafted for comfort and adaptability. A pared-back palette of black, white and gray ensures wearability, while select pieces feature bold color prints that energize staple silhouettes. Launching July 30, the FW25 collection will be available via HI-TEC HTS74, catering to adventurers who navigate both city streets and natural landscapes with equal ease.

Together with its footwear offering, the FW25 collection is tailored for the modern adventurer — someone equally at home in urban environments and natural landscapes. Launching July 30, the collection will be available via HI-TEC HTS74.