Summary:
- 66°North is celebrating its 99th anniversary by flipping its logo and launching a limited-edition capsule collection.
- It features eight different pieces including the Snæfell and Vatnajökull jacket, both of which are limited to just 99 units.
- The campaign was shot on location in Reykjavík by Icelandic photographer Anna Maggy.
Icelandic cold-weather outfitter 66°North has been around for almost 100 years. To mark its 99th anniversary this year, the brand is launching a special “99-Year Capsule” collection with eight carefully curated pieces – including two of its most iconic jackets, the Snæfell and Vatnajökull, each of which is limited to just 99 units worldwide.
The brand is also flipping its logo for the first time, turning 66 into 99 to mark the occasion – it would have been rude not to, really.
At the core of the collection are the aforementioned Snæfell and Vatnajökull jackets, both long time staples in 66ºNorth’s lineup. The Vatnajökull has been reimagined in mostly black with red stitch detailing throughout, and features a reinforced visor with an updated hood that has “Since 1926” embroidered on its peak. Built with Polartec’s Power Shield Pro Softshell, the jacket is lightweight and breathable and suitable for various weather conditions including light rain.
The 99th anniversary Snæfell, however, arrives in two color options – “Walrus” and “Black”. Constructed from Polartec’s NeoShell fabric, the shell jacket is both wind and waterproof “up to 10,000 mm” and features an adjustable swivel hood that “follows” your head to “keep your peripheral vision clear” as you move.
Additionally, the collection includes a updated version of 66ºNorth’s Dyngja hoodie and a t-shirt, both available in either “Walrus” or “Black.” The brand has also given its Snæfell trousers the “99” treatment, which arrive in all black with anniversary branding.
66ºNorth has built a loyal following in Iceland over the course of a century outfitting the local population. Naturally, the brand enlisted hometown photographer Anna Maggy for its “99-Year Capsule” campaign, with Reykjavík locals filling in for models to show “real people in real moments” – something the brand calls a “tribute to the generations who have worn 66°North through nearly a century of Icelandic weather and change.”
The 66ºNorth “99-Year Capsule” is available now at the brand’s website.
The post 66°North Launches Limited-Edition “99‑Year Capsule” Collection appeared first on Hypebeast.
