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ITV Studios Acquires ‘Valeria’ Producer Plano A Plano

July 23, 2025
in News
ITV Studios Acquires ‘Valeria’ Producer Plano A Plano
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ITV Studios has bought another European scripted producer.

The production and sales arm of UK network ITV has paid an undisclosed amount for a majority stake in Spain‘s Plano a Plano, known for the likes of Netflix’s Valeria, Mediaset’s El Principe and recently launches Disney+ series Suspicious Minds.

Plano a Plano is also behind the upcoming Netflix series All the Truth Behind My Lies (Toda la Verdad de Mis Mentiras), a miniseries based on the Elísabet Benavent novel, and is working on a debut feature film, La Tregua, for Spanish pubcaster RTVE and Netflix.

Company was founded in 2011 by César Benitez, who runs the business with CEO CEO Emilio Amaré and Executive Producer Álvaro Benítez. They will continue to run Plano a Plano out of Madrid and Bilbao, reporting to ITVS’s London-based Lisa Perrin, who is Managing Director, International Production.

“After admiring César, Emilio and Álvaro’s work for many years, I am so delighted that they have accepted our offer to join ITV Studios,” said Perrin. “They bring such incredible skill, creativity and relationships. The Spanish language scripted market, built on a heritage of cinematic skill, continues to grow from strength to strength. It’s burgeoning with opportunity including high demand from viewers and clients in Spain and globally.”

“This partnership reflects a shared vision for growth and creative excellence,” added César Benítez, Amaré and Álvaro Benítez in a statement. “It offers resource and experience for the many opportunities ahead to tell more stories on a broader canvas. We are excited for what the future holds with ITV Studios.”

In Spain, Plano a Plano will sit alongside unscripted label ITV Studios Iberia and scripted label Cattleya Producciones, which are both led by Managing Director Nathalie Garcia.

Hasham Khan at ABP Advisory advised Plano a Plano on the transaction.

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The post ITV Studios Acquires ‘Valeria’ Producer Plano A Plano appeared first on Deadline.

Tags: ITV StudiosM&APlano a PlanoSpain
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