Sven Hoppe/picture alliance via Getty Images
Employees at Starbucks’ corporate headquarters who are unhappy about CEO Brian Niccol’s strict return-to-office mandate are making their displeasure known.
On Friday, a flyer created by “Partners for the Preservation of Starbucks Culture, Mission, and Values” was taped inside an elevator at the corporate offices in Seattle. Featuring two photos of Niccol and a list of grievances, the flyer calls out Niccol’s leadership, recent cost-cutting bonuses for executives, the RTO order, and broader changes in the work environment, a photo shows.
“Getting ‘Back to Starbucks‘ isn’t just about comfy chairs. It’s about our Culture, Values, Mission, and how we treat people and the environment,” it reads. “This is the wrong direction. Please stop.”
It appeared several days after Niccol sent a firm message to the company’s corporate workers on Monday: Come back to the office four days a week or leave.
Some “people leaders” who manage teams had their remote status eliminated, requiring them to relocate to Seattle or Toronto. According to internal communications viewed by Business Insider, Starbucks offered voluntary buyout packages of between $20,000 and $100,000, depending on title, for those who would rather leave the company.
Four Starbucks corporate employees told Business Insider they’re worried the strict return-to-office mandate contributes to an erosion of the company’s “partner first” culture. A Starbucks spokesperson told Business Insider that the return-to-office mandate is about enhancing the company’s culture, not further reducing head count. Starbucks formally laid off 1,100 corporate workers in February.
“I think for those of us who have been around for a while, we see a culture shift happening in the organization where our public face doesn’t necessarily match our private face anymore,” one Starbucks veteran, who has worked for the company for nearly 20 years, told Business Insider.
The latest RTO notices surprised the corporate Starbucks workers who spoke to Business Insider, and prompted others to immediately begin looking for new roles and sharing their concerns on social media.
“As Starbucks chooses to require all people-leaders to relocate to Seattle, I am placed in a position where I must consider exploring other opportunities and would appreciate your support,” Kristina Lawson, a Starbucks program manager who has been with the company for more than 18 years, wrote in a post on LinkedIn.
Lawson did not respond to a request for comment from Business Insider.
Corporate America is in the middle of a return-to-office showdown. Business Insider has reported that major companies, from Amazon to Zoom, have implemented various RTO mandates. Each company’s approach has been different, with some incentivizing employees to work in-office with perks like raises, and others threatening to fire workers if they don’t comply.
Business Insider’s Aki Ito reported in May that some suspect that strict RTO mandates are actually a way to get employees to quit — and they may be right, because voluntary resignations remove the company’s need to pay severance or health insurance, resulting in a less expensive reduction in force than traditional layoffs.
“We are reestablishing our in-office culture because we do our best work when we’re together,” Niccol said in a statement to BI. “We share ideas more effectively, creatively solve hard problems, and move much faster.”
Niccol’s statement continued: “We’re driving significant change across the company while staying true to our core values. We know we’re asking a lot of every partner as we work to turn the business around. And we understand that the updated in-office culture may not work for everyone.”
Niccol, who joined the company from Chipotle last September, has been leading the coffee giant through a “Back to Starbucks” revitalization initiative. He is attempting to reverse slumping sales, improve the customer experience, and address problems with its mobile ordering system and long wait times.
A recent filing with the Securities and Exchange Commission shows Starbucks is offering top executives up to $6 million in stock bonuses if the company meets its cost-reduction goals by the end of fiscal 2027.
One Seattle-based Starbucks employee who has worked in corporate operations for the company for over seven years told BI that in-office actions have started springing up to protest the changes Niccol is promoting.
While they won’t be personally affected by the RTO order, the employee said they worry about how the company will operate if some of the most passionate partners decide to leave.
“There are some remote partners that have niche knowledge and skills that will leave massive Kool-Aid man-sized holes in the wall if they decide to take the exit payment,” the employee said.
Have a tip? Contact this reporter via email at Katherine Tangalakis-Lippert at [email protected] or Signal at byktl.50. Use a personal email address, a nonwork WiFi network, and a nonwork device; here’s our guide to sharing information securely.
The post Starbucks corporate workers protest the latest RTO mandate: ‘This is the wrong direction. Please stop.’ appeared first on Business Insider.
