Versace was one of the first designers to merge fashion with pop culture. In doing so, he made fashion feel glamorous, accessible, and alive in a way few others had done before.
Dutch-Swedish model Marcus Schenkenberg
Though perhaps less visibly transformative than some of its feminine counterparts, the silk shirt is nonetheless emblematic of Versace’s fondness for ostentatious design (many were adorned with the house’s signature Barocco print). One of the standout features of the retrospective is a black wall decorated with the busy silk shirts. “It’s an homage to both of them (Versace and Elton John), their friendship and to London,” said curator Saskia Lubnow, speaking on a video call alongside her colleague and co-curator Karl von der Ahe, and Liz Koravos, managing director of Arches London Bridge.
Since 2017, Lubnow and von der Ahe have poured over the designer’s work, building an impressive archive of pieces borrowed from long time collectors, and subsequently showcasing the retrospective at museums across Europe, first in Berlin, Germany in 2018 and most recently in Málaga, Spain.
The latest London iteration however, feels particularly special, not least because of the expanded offering (it boasts 50 more pieces than its Spanish counterpart), but also the relationship Versace had with the city, staging an exhibition at the V&A museum in 1985 (when the house was still in its relative infancy), and surrounding himself with people based in the capital, from Elton John and George Michael to fashion editors Anna Wintour and Suzy Menkes, as well as Naomi Campbell and Kate Moss, and of course Princess Diana. “It had a very strong impact on him, and London was also a kind of bridge towards the USA,” noted von der Ahe.
The exhibition’s timing is also significant, arriving just four months after his sister Donatella announced she was stepping down as chief creative officer of the house, having helmed Versace since Gianni’s murder in 1997. The news that her successor would be someone outside the family for the first time — former Miu Miu design director Dario Vitale took over in April — marks an important new era for the house. The retrospective feels particularly apt as a result.
“It was always nice to work for Gianni,” Schenkenberg continued, reflecting on his experiences with the designer in the 1990s. “He was always very kind and he was really one of the hottest designers at the time — everybody wanted to work with him, it could really make your career.” Indeed, while a copy of Versace’s “Men Without Ties”, a book about menswear fronted by Schenkenberg and authored by the designer in 1994, is amongst the featured ephemera; so too is the January 1990 issue of British Vogue. Cementing the age of the supermodel — a concept largely engineered by Versace — it featured Campbell, Linda Evangelista, Tatjana Patitz, Christy Turlington, and Cindy Crawford on the cover (the following year, four of the five would lip-sync to George Michael’s’ “Freedom” at Versace’s fall-winter 1991 show).
Versace was instrumental in marrying fashion and celebrity, a practice typical by today’s standards but groundbreaking amongst his peers at the time. “Elton John was basically his billboard, he wore (Versace) on the street, on the stage — he was always advertising,” said Lubnow.
“He revolutionized the relationship between fashion and celebrity,” agreed Schenkenberg. “Versace was one of the first designers to merge fashion with pop culture. In doing so, he made fashion feel glamorous, accessible, and alive in a way few others had done before, especially with celebs like Madonna, Prince, Tupac Shakur, Demi Moore, and of course all the supermodels.”
You might think everything is superficial, the bold fashion, but when you work with it, you really understand a lot about Italian culture, Italian history, about the time.
Karl von der Ahe, co-curator of the Gianni Versace retrospective in London
This affinity for fame and dressing influential artists can easily be read as a precursor to today’s influencer culture, and von der Ahe observed that Versace was privy to a unique position during his tenure. “He was in-between the old and the new. He had a profound knowledge about making fashion and the background of Italian manufacturing, but on the other hand, he started to separate the product from the brand,” von der Ahe said. “He was coming from the old world, but opened the doors to the new world.”
Central to the exhibition are the collections from spring-summer 1988 through to fall-winter 1997 which are curated in chronological order. Versace “changed so much from collection to collection, but there is a red thread,” explained Lubnow. “He had the ability to mix patterns and colors. You never looked like a clown, but actually quite sophisticated, and that’s really an ability he had, and this vision he took from his culture — from his mother and from the tailor shop into street style, putting jeans on the haute couture runway; all these things he meshed together.”
Versace himself was keenly attuned to the various influences that informed his work, once commenting, “There is a Versace who is very conservative, there is a Versace who is very crazy, there is a Versace who is very theatre … I haven’t decided yet which I choose to be.”
“The depth of what you can learn from him and his work is amazing,” said von der Ahe, speaking to the impact of Versace. “You might think everything is superficial, the bold fashion, but when you work with it, you really understand a lot about Italian culture, Italian history, about the time. And with Gianni Versace, you remember pieces that perhaps you only briefly saw in a magazine, a book or on TV. You remember it, even if you don’t know why, and that is really the magic with him.”
Or, as Lubnow simply described Versace’s designs, “they are showstoppers.”
The post Versace’s legacy is more than just daring dresses appeared first on CNN.
