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Maserati Unveils MCPURA Supercar at Goodwood

July 12, 2025
in News
Maserati Unveils MCPURA Supercar at Goodwood
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Summary

  • Maserati debuts the MCPURA supercar at Goodwood 2025 in coupé and convertible (Cielo) forms
  • Powered by a 621 hp twin-turbo V6 Nettuno engine with a carbon-fibre body and butterfly doors
  • Features extensive Fuoriserie customization options

Maserati has revealed the MCPURA, its latest high-performance masterpiece, at the 2025 Goodwood Festival of Speed. Available in both coupé and convertible (Cielo) variants, the MCPURA builds on the foundation of the MC20 with enhanced styling, craftsmanship and a renewed focus on purity of performance. At its heart lies the 621 hp twin-turbo V6 Nettuno engine — developed in-house and paired with a lightweight carbon-fibre monocoque — resulting in a power-to-weight ratio of 5 lb/hp.

Distinguishing features include butterfly doors and, on the Cielo model, a PDLC glass roof that shifts from opaque to transparent in one second. Designed with input from Maserati’s Officine Fuoriserie customisation division, the debut car appeared in Ai Aqua Rainbow, a dynamic blue finish that shimmers like a prism in motion. Inside, laser-etched Alcantara seats and magenta-accented details reflect a futuristic yet handcrafted Italian spirit.

With over 30 body color options, including new shades like Devil Orange and Verde Royale, the MCPURA offers extensive personalisation. Maserati calls this model “E = MCPURA,” a nod to its philosophy of transforming energy into refined performance. Built entirely in Modena, Italy, the MCPURA reaffirms the Trident’s commitment to innovation, motorsport heritage and design-led luxury. Deliveries are set to begin later this year, with production continuing at Maserati’s historic Viale Ciro Menotti plant.

The post Maserati Unveils MCPURA Supercar at Goodwood appeared first on Hypebeast.

Tags: Goodwood Festival of SpeedMaseratiMaserati MC20Maserati MCPURAMaserati MCPURA Cielo
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