Hailey Bieber paused promotion of her new Lemontini peptide lip tint to support Justin Bieber’s latest venture.
No, not her husband’s new apparel brand—though she did post a few shots of some futuristic-looking Skylrk slippers between Rhode product posts—but his seventh studio album, which was announced on July 10. Yes, Justin Bieber is dropping a new album on July 11, to the delight of fans who have been waiting for new music since his release of Justice in 2021.
Shortly following the announcement, Hailey Bieber shared multiple Instagram Stories posts about the project, starting with a billboard that features the album title, Swag, alongside a photo of a shirtless and tatted Justin Bieber.
Hailey also shared a photo with her husband in which they’re both wearing simple white tank tops. In the snap, Justin is facing away from the camera, while Hailey looks directly into the lens
This couple is not exactly known for being on the same page sartorially. In fact, the pair once went viral for their opposing looks at one of Hailey’s Rhode events in August 2023. Justin had shown up in a gray sweat suit and yellow crocs while his wife was dressed in a little red dress and matching heels.
For the next couple of weeks, the pair appeared to try and combat the negative attention by sharing loved-up Instagram posts and wearing simple matching ’fits to the US Open, which did little to quell the discourse.
Although they have been married since 2018 and welcomed their son Jack in 2024, the couple continues to face divorce rumors and controversy every few months. Just this May, Justin raised eyebrows with an awkwardly worded response to his wife’s first Vogue cover, announcing to the world that he once told her she’d never achieve that particular goal.
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“Yo this reminds me when Hailey and I got into a huge fight.”
It’s quite possible this new photo signifies a united front amid the latest round of speculation about the state of their marriage and Justin’s mental health struggles.
Hailey Bieber quickly followed up the photo by sharing Justin’s own Instagram post about the album’s track list, using her caption to send a more direct message. Referencing a recent viral video of Justin Bieber confronting paparazzi on a beach, she wrote, “Is it finally clocking to you fucking losers?”
For his part, Justin has shown clear support for his wife in the actual pages of Vogue. “She’s in the spotlight, and has the attention because of her effortless knack for style, business, art, and fashion. And the way she makes being a mom and wife look easy,” he wrote over email for the mag’s June cover. “I’ve done a lot of dumb things in my life, but the smartest thing I’ve ever done was marry Hailey.”
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He’s LilBieber Now
The post Hailey Bieber Promotes Justin Bieber’s New Album With a Rare Matching Look appeared first on Glamour.
