Renowned eyewear brand Oakley turns 50 this year. With the release of its Ellipse 50th Anniversary — an exclusive iteration that points to the brand’s disruptive innovations — Oakley is honoring the past five decades of the visionaries who have fueled Oakley’s culture and community.
“The Oakley Ellipse 50th Anniversary celebrates half a century of Oakley innovation by taking the most iconic bit of our branding and putting it front and center as a design element,” said Nick Garfias, Oakley Vice President of Design. “What’s more is it plants a flag for us and our fans about what lies ahead. Oakley designs are about progression and advancement, but just as things will continue to evolve, certain things will remain the same: our DNA. We believe that if you take the logo off any of our products it should be unmistakably Oakley, and the Ellipse 50th Anniversary is the clearest manifestation of that… ever.”
The Oakley Ellipse 50th Anniversary represents a fresh and singular statement where the past, present and future collide. Shaped as the iconic Oakley logo, its silhouette fuses three design eras: curved lines echoing the bold aesthetic of the ’90s, a progressive stem jog inspired by today’s best-selling Radar EV, and a futuristic lens shape crafted with PhysioMorphic
Geometry. The artifact is finished in a Midas Fleck colorway, with a black lucid treatment and gold details, featuring Prizm 24K lenses.
The Oakley Ellipse 50th Anniversary will be available in limited quantities starting July at Oakley.com, Oakley stores, and select partners worldwide.
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