DNYUZ
  • Home
  • News
    • U.S.
    • World
    • Politics
    • Opinion
    • Business
    • Crime
    • Education
    • Environment
    • Science
  • Entertainment
    • Culture
    • Music
    • Movie
    • Television
    • Theater
    • Gaming
    • Sports
  • Tech
    • Apps
    • Autos
    • Gear
    • Mobile
    • Startup
  • Lifestyle
    • Arts
    • Fashion
    • Food
    • Health
    • Travel
No Result
View All Result
DNYUZ
No Result
View All Result
Home News

Heron Preston Regains Full Control of Brand from New Guards Group

July 9, 2025
in News
Heron Preston Regains Full Control of Brand from New Guards Group
495
SHARES
1.4k
VIEWS
Share on FacebookShare on Twitter

Summary

  • Designer Heron Preston reacquired full rights to his namesake brand from New Guards Group
  • This move follows NGG’s restructuring and bankruptcy, signaling a fresh start for Preston
  • Preston is now fully independent, ready to expand his unique creative vision

In a pivotal move that underscores a growing trend of designers reasserting control over their eponymous labels, Heron Preston has officially announced that he has reacquired full and exclusive rights to his brand from New Guards Group (NGG). This development marks a significant new chapter for the designer, who initially launched his label under the Italian fashion holding company in 2017.

Preston’s decision to buy back his brand comes amidst a period of strategic shifts for NGG, which was acquired by Farfetch in 2019 and later by South Korea’s Coupang in late 2023. NGG has reportedly faced restructuring challenges, including a Chapter 11 bankruptcy filing in Italy in November 2024. Preston joins a list of other brands, such as AMBUSH, Palm Angels and Alanui, that have recently departed NGG’s portfolio, signaling a broader recalibration within the luxury streetwear landscape. AMBUSH founders Yoon Ahn and VERBAL announced their repurchasing of the brand just in April this year.

In an interview with The Business of Fashion, Preston expressed the intensity of this journey, stating, “I have been through hell to protect what I have built. I fought for my name, my work and my vision. Now I am back with more purpose than ever.” This statement highlights his unwavering dedication to his creative vision and brand integrity.

Now based in Brooklyn, Preston is poised to embark on a new era for his brand, free from external investors or management. His next collection is anticipated in October, and he has also concluded recent external partnerships, including his role as creative advisor for menswear with H&M in 2023. This strategic move allows Preston to focus entirely on expanding and evolving his unique design aesthetic and purpose-driven approach to fashion.

The post Heron Preston Regains Full Control of Brand from New Guards Group appeared first on Hypebeast.

Tags: Heron PrestonNew Guards Group
Share198Tweet124Share
Is the death sentence against Kabila a threat to Congo’s stability?
News

Is Kabila’s death sentence a threat to stability in DRC?

by Deutsche Welle
October 1, 2025

The has raised serious concerns about the Democratic Republic of Congo’s overall stability.  On Tuesday, a military court in the ...

Read more
Crime

Beyond ‘Monster’: 6 Grisly Films Inspired by Serial Killer Ed Gein

October 1, 2025
News

Trump Fires Members of Humanities Council

October 1, 2025
Europe

Poland seeks better counter-drone tech after Russian incursion

October 1, 2025
News

Only 31 albums by women have been certified diamond — here they all are

October 1, 2025
Repeat COVID-19 Infections Could Double Your Risk of Long COVID

Repeat COVID-19 Infections Could Double Your Risk of Long COVID

October 1, 2025
Death Masks Digitally Stripped From Colombian Mummies to Reveal Their Faces

Death Masks Digitally Stripped From Colombian Mummies to Reveal Their Faces

October 1, 2025
Even the Statue of Liberty’s Torch Could Go Dark During Shutdown

Even the Statue of Liberty’s Torch Could Go Dark During the Shutdown

October 1, 2025

Copyright © 2025.

No Result
View All Result
  • Home
  • News
    • U.S.
    • World
    • Politics
    • Opinion
    • Business
    • Crime
    • Education
    • Environment
    • Science
  • Entertainment
    • Culture
    • Gaming
    • Music
    • Movie
    • Sports
    • Television
    • Theater
  • Tech
    • Apps
    • Autos
    • Gear
    • Mobile
    • Startup
  • Lifestyle
    • Arts
    • Fashion
    • Food
    • Health
    • Travel

Copyright © 2025.