They might be the best and brightest minds in tech, and they might have billions to show for it.
But Sun Valley’s billionaire “summer camp” goes to show that nothing can buy good style.
A wave of CEOs and media moguls descended upon Sun Valley, Idaho, this week for the annual Allen & Co. conference, where some of the world’s most powerful tech minds will make deals about Earth-shattering mergers while wearing grey t-shirts and baseball hats.
The yearly summit brought together moguls like Apple CEO Tim Cook, Disney CEO Bob Iger, OpenAI CEO Sam Altman, and more for a gathering that looked more like an awkward Silicon Valley bro fest than a conference that could decide the fate of the media business.
Altman wore a navy blue t-shirt and bright white sunglasses from Vuarnet.
The entrepreneur, 40, looked like he was shopping for athleisure wear rather than spurring global tech changes. Last month he slammed Meta’s “crazy” efforts to steal AI talent from his company with $100 million signing bonuses.
Altman’s sunglasses were inspired by 1970s ski masks—perfect for the resort vibes of Sun Valley—and cost $410.
John Elkann, the chairman of Ferrari, looked bug-eyed in massive black sunglasses as he strolled to a morning session at the conference. Over a collared white shirt, Elkann donned a pink and red spotted sweatshirt that featured a horse on its hind legs. His name tag was pinned to his beige khaki pants.
Elkann, 49, is a billionaire and CEO of Exor, the holding company of the prominent Italian Agnelli family. He also holds stakes in the Economist magazine and Fiat.
Warner Bros. Discovery CEO David Zaslav, 65, may want to fire his stylist after donning a pale double denim look, which he capped off with orange-colored sunglasses.
He smiled from ear-to-ear, despite recent bad news in his personal career: Warner Bros. shareholders recently shot down a 4 percent pay raise proposal for Zaslav as the company confronts dipping sales. But Zaslav will probably be just fine since his net worth is approximately $400 million.
Zaslav was spotted strolling alongside President Donald Trump’s daughter, Ivanka, 43, who showed up with hubby Jared Kushner.
Kushner, 44, looked especially plain as he donned a fitted black button-down (untucked) and a pair of black jeans. Apparently nobody told him those went out of style after the early 2000s emo scene.
Kushner was also wearing dark sunglasses and his black wedding ring. He has been lawfully wed to his wife for more than a decade after first meeting her in 2007. The couple shares three children.
He and Trump weren’t the only couple in attendance. Amazon CEO Andy Jassy also rolled up with his wife Elana. He wore an everyday printed tee but dressed it up with a blue button-down throw over. He donned sunglasses while his wife chose sharp glasses and a pink puffy zip up with cut-off sleeves.
Jassy and his wife’s retreat came shortly after the CEO announced that AI will eliminate certain Amazon jobs.
Wences Casares, the former CEO of Xapo, arrived this week looking like he had just left Woodstock. But his time machine must have broken down mid-flight, because he wasn’t able to change into proper 2025 attire on time. Instead, he was left wearing slightly-too-tight orange pants that seem perfect for sitting cross-legged with some other hippies and reciting Buddhist mantras. He also wore a long-sleeved black shirt and left his hair long and curly.
Casares, who used to favor the clean-cut look, must have gone through something since his last time in Sun Valley. In 2014, he showed up with close-cropped hair and a ironed button-down. The year after, he even wore a vest.
It’s not clear whether News Corp CEO Robert Thomson was trying to embody a retired national park ranger, a camp counselor, or a friendly grandpa telling a few kiddos a tale by the campfire. But he wore perhaps the most bling out of any attendee—which included red friendship bracelets, a silver bracelet, and four rings. He tucked his blue-and-red plaid button-down into a pair of jeans and held it together with a silver-buckled belt. His black hat nodded to his favorite company: the cursive words “News Corp” were written in white.
YouTube CEO Neal Mohan, 51, looked like he was your typical dad at a dog park. He wore a black zip-up over a light grey t-shirt and aviator-style sunglasses.
Tim Cook, 64, also strolled in looking like he had just stopped at Old Navy. His everyday attire seemed to pay homage to the late Apple founder Steve Jobs, who also regularly wore a signature black shirt (albeit his was a turtleneck).
You can take Cook out of California, but you can’t take the California out of him. He completed his casual fit with a pair of beige khakis and an Apple watch.
Yahoo! CEO Jim Lanzone, 54, also arrived with a curated easygoing vibe, opting for greyish-blue utility pants and a large navy t-shirt. He wore his sunglasses hanging from his collar and smiled as he sauntered into the conference.
Despite the fact that Lanzone is Tinder’s former CEO, he won’t be getting any dates with that outfit.
To avoid any mixups between some of the world’s richest men, most attendees wore name tags.
Sony Pictures president and CEO Ravi Ahuja, 53, and Sony CEO Hiroki Totoki, 60, strolled alongside each other in bright white shirts. It was a refreshing sight after a long sea of blues, greys, and blacks, but they still looked like tech bros about to order a triple espresso in an overpriced San Francisco coffee shop.
Disney CEO Bob Iger wore a short-sleeved white polo shirt and tinted sunglasses. He, too, wore a name tag so that nobody would forget who he was.
Uber CEO Dara Khosrowshahi, 56, might travel in style, but he also needs to fire his stylist. The millionaire tycoon wore a slate blue t-shirt and tied his jacket around his waist like he was going for a jog. He repped the Sun Valley brand with a navy hat that read “SV 25.”
Shopify CEO Tobias Lütke, 45, looked extra relatable while clutching a half-finished iced coffee. He kept his round glasses hanging off his collar and wore his sunnies instead as he stood outside of the summit.
Groupon chairperson Eric Lefkofsky has an affinity for mini-glasses. He also might be trying to cosplay Morpheus from The Matrix. When he’s not wearing his everyday pair, he’s opting for a pair of small sunglasses with blue shades. They’re the exact same pair he wore last year for the same conference.
The only person to arrive with any style was Alice and Olivia CEO Stacey Bendet, who chose a two-piece lace and floral flowing dress and decorated her hair with a shimmering tiara-like headband.
Allen & Co.’s Sun Valley Conference has been held every year since 1983.
The post All the Heinous Outfits From Billionaires’ Summer Camp appeared first on The Daily Beast.
