While Amazon is a great place to stock up on the boring stuff, let’s be honest: You, like me, are probably way more interested in the fashion trends of it all. I like to think of the ’zon as a place to dip my toes into the season’s biggest trends without spending too much. And because Amazon Prime Day is this week—it runs from July 8 to 11 this year—there are even more stellar style deals than usual right now. Pull your warm-weather wardrobe together by shopping my favorite Amazon fashion finds below, from nostalgic jelly shoes to boho summer dresses to designer-dupe sunglasses.
Glamour’s Amazon fashion trends wish list
- The Easy Sandals: Litfun Cork-Footbed Sandals, $43 $15 (65% off)
- The Floral Dress: Zesica Boho Floral Midi-Dress, $54 $44 (19% off)
- The Breezy Top: Prettygarden Button-Down Shirt, $25 $15 (40% off)
- The Luxe Bag: JW Pei Lucia Classic Handbag, $99 $79 (20% off)
- The Elevated Dress: Jenkoon Belted Shirtdress, $65 $52 (20% off)
- The Nautical Shirt: Lands’ End Mariner Top, $60 $33 (45% off)
- The Vacation Look: Wanzetaly 2-Piece Outfit, $40 $32 (20% off)
- The Going-Out Top: Suuksess Off-the-Shoulder Top, $35 $20 (43% off)
- The Beachy Anklet: Frigotine Dainty Pearl Anklet, $10 $8 (20% off)
- The Miu Miu Dupes: Tijn Olisa Sunglasses, $40 $27 (34% off)
1. Coastal cool
Have you noticed that everyone is suddenly dressing as if they’re summering on Nantucket? Defined by pieces like Breton-stripe shirts, sailor jeans, and fisherman sandals, coastal prep is having a major moment right now. And you don’t need to bust your budget to get the look; these nautical tops, rope sandals, and woven bags are up to 45% off this week.
Lands’ End Mariner Boatneck Top
Amazon
Astylish Wide-Leg Jeans
Amazon
Fisoew Rib-Knit Tank Dress
Amazon
Rihero Rope Thong Sandals
Amazon
Prettygarden Casual Button-Down Shirt
Amazon
Madewell Transport Woven Tote
Amazon
2. Romantic boho
Everyone from Jennifer Lawrence to Ines de Ramon is going boho right now, and I’m sold. And the Prime Day markdowns are overflowing with on-trend options, including romantic dresses, textured tank tops, and Birkenstock-esque walking sandals. Even Free People is in the mix. Just don’t wait around, since certain sizes are already starting to disappear.
Free People Perfect Tones Set
Amazon
Litfun Cork-Footbed Sandals
Amazon
Yimoon Cropped Puffer
Amazon
Zesica Boho Floral Midi-Dress
Amazon
Niceyoo Squareneck Tank Top
Amazon
Cflonge Bohemian Long Skirt
Amazon
3. Euro summer elegance
Crisp dresses, old-money handbags, luxe cardigans—Europe’s sartorial staples are on the mood board for just about everyone right now, whether or not you’ll actually be visiting this summer. Channel Paris with an elevated shirtdress, a short-sleeve knit, or a canvas bag; take things over to Milan in a mixed-media dress and chic sandals. No matter which city guides your style, though, you’ll be saving up to 39% on these picks.
Jenkoon Belted Shirtdress
Amazon
JW Pei Lucia Classic Handbag
Amazon
English Factory Striped Cardigan
Amazon
Levi’s High-Rise Slit Skirt
Amazon
The Drop Hellen Strapless Mixed-Media Dress
Amazon
Cole Haan Marlee Fisherman Sandals
Amazon
4. Tomato red
The tomato girl is back for another summer. Pops of red punctuated some of my favorite runways this season, and I expect the vibrant shade to get even more popular as summer fades into fall. Get ahead of the curve with these extra-cute picks, including a $32 matching set and a Free People cardigan that’s nearly half off.
Wanzetaly 2-Piece Summer Outfit
Amazon
VorisVina Jelly Mesh Ballet Flats
Amazon
Free People Sydney Shrunken Cardi
Amazon
Feiersi Baggy Wide-Leg Pants
Amazon
Bardot Adoni Mesh Midi-Dress
Amazon
JW Pei Harlee Shoulder Bag
Amazon
5. Shell jewelry
Shells are just about the biggest thing in fashion right now. After brands like Chloé and Zimmermann showed them on necklaces, earrings, and bracelets during their spring-summer runways, shells and other maritime motifs have become ubiquitous. (There are plenty of them in the Condé Nast offices this season.) Amazon’s beachy finds have the power to elevate a simple swimsuit or dress into capital-F Fashion—and they’re all under $15 for Prime Day.
Wgoud Pearl Choker Necklace
Amazon
Enskefen Shell Pendant Necklace
Amazon
Vedaim Shell Charm Bracelet
Amazon
Frigotine Dainty Shell Pearl Anklet
Amazon
Muyan Ocean Conch Earrings
Amazon
QD Shell Conch Earrings
Amazon
6. Polka dots
It’s settled: The print of the season is vintage-inspired polka dots. Recently spotted on everyone from Hailey Bieber to Olivia Rodrigo, the dots evoke ’50s and ’80s glamour and can turn heads without forcing you to wear louder colors or patterns. Some of our editors have even seen the pattern as wedding guest dresses, and are obsessed. While you should feel free to try any shade that catches your eye, I recommend starting with chic, simple black and white. Enjoy nice discounts on these very cute gems, including tops, flowy skirts, and designer bags.
Endless Rose Smocked Drop-Waist Dress
Amazon
Kate Spade Grace Small Top-Handle Bag
Amazon
Suuksess Off-the-Shoulder Top
Amazon
The Drop Arlo Cotton Poplin Midi-Skirt
Amazon
Aequem Squareneck Dress
Amazon
Mostrin Sheer Kitten Heels
Amazon
7. Oval sunglasses
The trendiest sunglasses of the moment are ovals. Drawing inspiration from labels like Celine and Miu Miu, these eye-catching options add some personality to every outfit and look good on just about everyone. While you already know Ray-Ban, I can also personally vouch for Sojos, Le Specs, Tijn, and Chimi, my absolute favorite eyewear brand. If you have at least a spare $13, you can pick up these of-the-moment styles with fast shipping, courtesy of Amazon.
Sojos Retro Oval Sunglasses
Amazon
Ray-Ban Oval Metal Sunglasses
Amazon
Tijn Olisa Sunglasses
Amazon
Le Specs Outta Love Sunglasses
Amazon
Chimi Code Sunglasses
Amazon
Guvivi Retro Oval Sunglasses
Amazon
The post 7 Amazon Fashion Trends I’m Buying on Sale for Prime Day 2025 appeared first on Glamour.
