The price of avocados from Mexico, a mainstay at both restaurants, has doubled from about $45 to $50 per box to about $90 to $100, he said. That price has trickled down to customers, costing them now $2 per scoop, up from $1. It’s now cheaper to buy the popular topping from local markets than from wholesalers. Many local grocers now limit the number of avocados each customer can purchase, he said, because of high demand.
“Those signs are because of people like me,” Hammer joked, referring to the quantity restrictions. He said customers are beginning to “tighten their belts” and visit his restaurants less frequently.
They’re also ordering fewer extras like avocado and guacamole. Even mainstays are becoming more expensive. The price of ground beef has increased due to the rising costs of cow feed, Hammer’s suppliers have told him.
Looking ahead
In an attempt to keep things afloat during these uncertain times, Hammer, whose family owned a pub when he was growing up, has stopped taking a salary from the restaurants. Instead, he relies on his digital marketing business for income. He acquired Twisted Root just six months ago while Joe Biden was president and Mauka Poke about a year and a half ago, he said.
The seafood restaurant brings in about $350,000 a year with a 5% profit margin, but Twisted Root has a negative 10% profit margin despite its $450,000 yearly revenue. The staff is larger there and the rent higher, plus Twisted Root offers vegan alternatives that are more expensive than meat and dairy products, Hammer said. He tries to keep the menu prices reasonable for customers, which sometimes means taking on more cost.
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