Summary:
- Daily Paper and Oakley have announced their first official collaboration, releasing a take on the eyewear brand’s iconic Gascan frame.
- The brands are also releasing a limited-edition RSLV frame gifted exclusively to friends and family.
- Former footballer Djibril Cissé stars in an accompanying campaign that reinforces themes of heritage, innovation and community.
Daily Paper and Oakley have teamed up for the first time – but it’s been a long time coming. Since its inception in 2012, the Amsterdam-based label has regularly featured Oakley eyewear in its photoshoots. Now, the duo’s official partnership bridges Oakley’s performance prowess with Daily Paper’s distinct streetwear aesthetic.
The collaboration blends Oakley’s performance-driven design with Daily Paper’s culture-centric storytelling arrives just as Oakley names Travis Scott its first-ever Chief Visionary Officer. It sees the eyewear brand’s iconic Gascan frame reimagined through an Afrofuturist lens that merges innovation with cultural heritage – a theme that Daily Paper has frequently explored, drawing on its founders’ African heritage.
The glasses feature a matte finish and a bold electric-blue Oakley ‘O’, paired with a sleek Daily Paper logo on the left lens, elements that seamlessly integrate into a single aerodynamic, high-wrap silhouette that combines two distinct worlds. The brands say the glasses are for those “rewriting the rules of style, sport, and identity,” and today unveiled a campaign starring French football icon Djibril Cissé – a player renowned for his trailblazing style both on and off the pitch who personifies their shared vision.
Daily Paper x Oakley Gascan drops July 4 at select retailers including Daily Paper’s website, priced at €165 EUR.
The post Daily Paper Brings Afro-Futurism to Oakley in a New Eyewear Collaboration appeared first on Hypebeast.
