Summary
- Mike Cherman’s MARKET has teamed up with Warby Parker for a collaborative eyewear release
- The duo dropped the “Cherman,” which comes in a chess-inspired checkerboard brown colorway as well as a jet black one
- Wu-Tang rapper RZA fronts the campaign
Another day, another eyewear headline. Following up big news from Oakley and Gentle Monster in the past week, Warby Parker is the latest spectacle supplier to get in on the madness. The eyewear imprint has enlisted the likes of Mike Cherman‘s MARKET to create a custom set of frames that weaves in the streetwear label’s design ethos.
Dubbed the “Cherman,” the new glasses come in two colorways of jet black and checkerboard brown, paying homage to RZA’s love for the game.
To roll out the dual-minded drop, MARKET met up with the Wu-Tang rapper and chess aficionado in New York City for a proper game of chess and a side of conversation about the collaboration.
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MARKET’s Warby Parker moment continues the inescapable eyewear conversation plaguing the fashion zeitgeist: Is eyewear the next big thing? With Travis Scott joining Oakley, A$AP Rocky over at Ray-Ban and Google investing in Gentle Monster, all signs point to yes, but all we can do is continue to watch …
Take a closer look at the MARKET x Warby Parker frames in the lookbook above, and cop a pair for yourself now at MARKET’s official webstore.
The post MARKET x Warby Parker is a RZA-Confirmed Checkmate appeared first on Hypebeast.
