X’s new head of product said he got the job by posting his way to the top

Here’s how X’s new head of product said he got the job: “I’ve officially posted my way to the top.”

Nikita Bier, a Los Angeles-based entrepreneur, posted a picture on X on Monday with the platform’s owner, Elon Musk, writing about how he landed his new appointment.

“While I already spend every waking hour on this app, I’ll now be spending that time helping others unlock that same value,” he said in the post.

Ladies and gentlemen, I’ve officially posted my way to the top:I’m joining @X as Head of Product.𝕏 is the most important social network in the world. It’s where internet culture originates and where the world’s most influential people convene.Finding my community and… pic.twitter.com/MLU16rvXIP

— Nikita Bier (@nikitabier) June 30, 2025

Musk reposted Bier’s announcement with the caption, “Welcome to X!”

The appointment was a long time coming for Bier — he has had his eye on the role for more than three years. In April 2022, shortly after Musk took over X — which was then called Twitter — Bier tweeted at Musk asking for the role: “@elonmusk Hire me to run Twitter as VP of Product.”

“Twitter has the potential to be the leading messenger, groups app & content creation tool,” he said in the post.

Shortly after his appointment on Monday, Bier added the comment “Never give up” to his old post.

Bier worked as a Meta product manager from 2017 to 2021. He cofounded tbh, an anonymous polling app for teenagers, which was acquired by Facebook in 2017. Less than a year later, Facebook shut down the app, citing “low usage.”

Bier also cofounded Gas, a social media app similar in function to tbh. Discord acquired it in January 2023 and shut it down in November.

Along with being a serial entrepreneur, Bier is also a serial poster. He posts on X several times daily and has garnered a following of over half a million on the app.

Over the years, he has provided Musk with product advice on X. In January 2023, Bier wrote that he would pay Musk $100 to “revert all product changes back” to what they were before he acquired Twitter.

Representatives for X did not respond to a request for comment from Business Insider.

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