(The Hill) — President Donald Trump began hawking a new business venture on Monday: Official Trump fragrances that retail for hundreds of dollars per 3.3-ounce bottle.
“These are only official Fragrances by President Trump!” the GetTrumpFragrances.com website reads, noting that it’s also the only official place to purchase them.
The president took a break from the issues that have dominated his social media messages in recent days — political feuds, the immigration crackdown and the promotion of his agenda-setting “One Big Beautiful Bill Act” — to hype the latest signature product on his Truth Social website.
“Trump Fragrances are here. They’re called ‘Victory 45-47’ because they’re all about Winning, Strength, and Success — For men and women,” he wrote Monday evening. “Get yourself a bottle, and don’t forget to get one for your loved ones too.”
“Enjoy, have fun, and keep winning!” the president added.
Trump included images of the $249-per-bottle “Victory 47-45” male and female fragrances, a nod to his election wins last fall and in 2016. The colognes come in golden statuettes of the president dressed in a business suit with his distinctive, thick signature at the bottom.
Other scents featured on the site include male and female versions of a sold-out “Victory” cologne that comes in a golden bottle with Trump’s bust on top, and a $199-per-bottle “Trump” line in a glass bottle emblazoned with an image of Trump raising a clinched fist with the words “Fight, Fight, Fight” across the front, referencing the assassination attempt he survived during a campaign rally in Butler, Pa., last year.
On the linked website, the fragrances are described as “a tribute to the Trump legacy, blending premium craftsmanship with a distinctive style.”
“Our fragrances are curated to capture the essence of success and determination, with each scent symbolizing victory and strength,” the website reads. “Spray on Fight, Fight, Fight, and feel the immediate power!”
“Our fragrances are high-quality products and a testament to the 45th President, Donald J. Trump,” it adds.
The first shipments of “Victory 45-47” are slated to go out in early December.
The fragrance products are being sold by a company called 45Footwear LLC via Trump’s name, image and likeness partnership with CIC Ventures LLC, which is also behind the pricy sneakers, watches and other branded items that Trump promoted while campaigning for reelection last year.
The website says 45Footwear, LLC, it is “not owned, managed or controlled” by the president, the Trump Organization or CIC but it pays CIC for the branding deal. The Trump perfume site also stresses that it is a licensing arrangement only and that the president has no influence on the cologne, and it is “not political and has nothing to do with any political campaign.”
CIC Ventures was valued between $1 million and $5 million, according to Trump’s most recent financial disclosures for 2024, but it’s unclear exactly how much Trump is making from the likely multi-million-dollar licensing agreement.
Trump’s critics and ethics experts have voiced concerns about the president’s signature business endeavors, including the Truth Social platform, cryptocurrency and NFTs that he has touted on top of pricy retail products, as potential conflicts of interest amid his return to the White House this year.
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