Trump is selling sneakers, Bibles, and cologne as president. Here’s a look at all the stuff he’s hawking.

After a profitable post-presidency, Donald Trump continues to hawk branded merchandise after returning to the White House.

Trump has reaped millions from the Bibles, fragrances, shoes, NFTs, and other products that use his name, image, and likeness — $600 million last year, per his most recent financial disclosure. Many of the products have been updated to reflect Trump’s status as the 47th President of the United States.

In late June, Trump took time away from pressing negotiations on Capitol Hill to promote a branded fragrance.

“Enjoy, have fun, and keep winning!” Trump wrote on Truth Social.

Here are all of the companies and products Trump owns.

Truth Social

While not a product, Truth Social, Trump’s social media platform, is among the biggest pieces of his portfolio.

Trump Media has struggled since its early bonanza when it was trading near $70 a share. As of July, it’s hovering around $18. — meaning Trump’s stake is now worth roughly $2 billion.

Before retaking office, Trump transferred all of his 14,750,000 shares to a trust. Donald Trump Jr., the president’s eldest son, is the sole trustee and holds voting power.

Trump’s use of Truth continues to show how he blends official and private interests. As president, Trump has made US foreign policy announcements (including a cease-fire between Israel and Iran), personnel appointments, and other news via posts on the social media platform.

He’s also promoted products like his fragrances.

Crypto

Trump and his family have launched multiple cryptocurrency ventures, including the president’s official $Trump coin, which he launched in January 2025.

We likely won’t know the full extent of Trump’s earnings from his memecoin until next year. According to an estimate by Chainalysis, a blockchain data platform, Trump’s family and another business entity have earned more than $350 million in trading fees for his meme coin alone.

Trump’s coin spiked in value in April after the coin’s site announced that the top holders would be treated to an exclusive dinner with the president.

First lady Melania Trump has a coin, too.

Trump Mobile (and a gold phone)

Trump’s sons led the Trump Organization into a new area: mobile phone service.

Trump Mobile offers $47.45 plan, a reference to the president’s two terms in office. Their flagship smartphone, the T1, costs $499. The company has softened its initial claims that the T1 would be made in the US.

Per his ethics agreement, President Trump does not have day-to-day control over his namesake company. However, he is likely to benefit from the mobile phone venture. DTTM Operations, LLC, which oversees Trump’s trademarks, sought to register the Trump name for a mobile phone service.

Books

Before he was a reality TV star, Trump was an author (on paper, at least).

White House staffers and Trump allies continue to refer to 1987’s “Art of the Deal.” Since it was published decades ago, the president’s royalty payments have declined substantially. In 2024, Trump reported between $50,000 to $100,000 in payments related to his first book.

Trump has continued to publish books. His latest books, published by a conservative company co-founded by Donald Trump Jr., have brought in significantly more money.

Trump’s “Save America,” which features the famous photo taken after his first assassination attempt, is available for $99.

Last year, Trump made $3 million in royalties from the book, per his disclosure.

Shoes

CIC Ventures, which produces a Trump sneaker line, has over 20 offerings, including high tops and women’s shoes.

The company made editions that feature the numbers 45 and 47, Trump’s respective terms in office.

At $499, the most expensive pairs are golden low-top sneakers, two editions come emblazoned either with “TRUMP WON 45-47” or “FIGHT FIGHT FIGHT,” the latter are the words Trump yelled to the crowd after narrowly surviving an assassination attempt in Butler, Pennsylvania, in 2024.

In 2024, Trump attended SneakerCon, a shoe-focused convention in Philadelphia, to promote the shoe line.

Cologne and perfume

The same company that sells Trump shoes also sells cologne and perfume. The “Victory47” bottles are each listed for $249. The bottle topper is a golden Trump mini-statue.

“*Victory 47* blends rich, masculine notes with a refined, lasting finish,” the description reads. An accompanying perfume is also $249.

Other fragrances are available for $199.

According to his recent financial disclosure, Trump made $2.5 million in royalty payments from the shoes and fragrances in 2024. CIC Ventures was valued at $1 million to $5 million on the president’s recent disclosure.

Bibles

Trump is selling a copy of what he says is his favorite book: The Bible.

For $59.99, Trump’s edition of the religious text includes “a “handwritten chorus to ‘God Bless The USA’ by Lee Greenwood.'” The former president frequently features the Greenwood patriotic anthem at his rallies.

The Trump Bible also includes a copy of the US Constitution, Pledge of Allegiance, Declaration of Independence, and Bill of Rights.

There are 11 other editions available, including a Trump signature version (which retails for $1,000) and Inauguration Day commemorative editions for Trump, Vice President JD Vance, and first lady Melania Trump.

According to Trump’s recent financial disclosure, he made $1,306,035 in bible-related royalty payments last year.

Guitars

You can think of Trump while strumming the notes to his favorite songs.

There are nine different Trump-branded guitars available for sale, ranging from $1,000 all the way up to $11,500.

The most expensive Trump guitar, is a Trump American Eagle electric guitar that is autographed by the president.

“Only 275 of these are available,” the site reads.

Trump made $1,055,100 in guitar-related royalty payments last year, per his disclosure.

Watches

“It’s Trump Time,” Trump says in a promotional video for branded watches.

Trump-branded watches start at $499, but a few limited-editions are the most expensive Trump-branded products on the market.

“The Victory Tourbillion” watch are available for preorder at $100,000 in either black, gold, or rose gold dials. Only 147 watches will be made.

“Almost entirely made out of 18 Karat Gold (approximately 200 grams across the band, case, and buckle) and decorated with 122 VS1 Diamonds, you will stand out for all the right reasons,” the description reads.

Cryptobillionaire Justin Sun said he was gifted one of the rare watches for being the top holder of Trump’s memcoin before the exclusive gala.

Trump made $2.8 million in watch-related royalty payments in 2024, per his financial disclosure.

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