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Bill Moyers Had Three Careers and Excelled at Every One of Them

June 30, 2025
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Bill Moyers Had Three Careers and Excelled at Every One of Them
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I first met Bill Moyers outside the U.S.
embassy in Managua, Nicaragua, during the summer of 1987. I was there working on
a spec assignment for a never-to-be-published
Vanity Fair article. Bill
was there with his public television crew filming interviews with members of
the crowd of protesting Ronald Reagan’s proxy war on Nicaragua. I was simultaneously
shocked and thrilled to see him there. As a twenty-something aspiring liberal
journalist, I already regarded Moyers as a hero. There was nobody and nothing
like him on television or anywhere else in the media. The much-abused
journalistic cliché of “speaking truth to power” came to life in his work as
nowhere else.

His dedication was demonstrated by his
presence there.  In the long history of
that unpopular war, Bill was almost certainly the only famous television
journalist to pay respectful attention to the people who dutifully marched and
chanted against it every Friday morning. The result of his trip, the PBS
special The Secret Government: The Constitution
in Crisis
more than justified my faith. Watch it and see if you
can think of any news documentary that is more historically informed and
carefully reported—about that war, or about any war during America’s
involvement in it—and that pulls no punches and reveals the ugly truths the
government sought to repress at the time.

After our talk, Bill suggested I come to see
him in New York when we got back. I bided my time writing my first book  and had proposed a profile of him as a unique
phenomenon in American political culture to Bob Thompson, then the editor of
the then-excellent Washington Post Magazine.  

Bill had
recently had just completed another period of what earned him the nickname at
CBS as the “Hamlet of West 57th Street,” by first staying off the
air for months and then by chucking his enormously lucrative gig as a special
reporter at CBS News, where he would fight with the network suits for two
minutes of airtime to tell the truth about this or that outrage. He finally
struck out on his own to PBS. He would do the same decades later at NBC News.

He was
eventually forced to fight for airtime on public television as well, but there
was one key difference between PBS and the for-profit networks: At PBS, he
could raise his own money, eventually many tens of millions of dollars, that allowed
him for decades to produce and star in his own programs with near-complete
freedom to do what he felt to be important and was otherwise being ignored.
Ironically, it would turn out to be the sort of programming he had envisioned,
when, back in 1967, he had helped to draft the Carnegie Commission on Education Television’s report, “Public
Television: A Plan for Action,” that had led to the Public Broadcasting Act of
1967 and the creation of PBS.

A few hurt feelings aside, my interviewees at CBS when I
was working on that profile uniformly felt fortunate beyond words to have had
the opportunity to work with Moyers. Jon Katz, a producer at CBS Morning
News
, told me, “When you work with Bill, it ruins you for everyone else.”
Yes, Moyers would “drive the executives berserk with his agonizing over everything
and getting him on the morning news was like a three-month Kabuki dance every
time. But the end result was the most brilliant stuff we ever had.” 

Another producer marveled at the fact that Moyers took
the subway to work, apparently a unique phenomenon among generously compensated
TV news personalities. Andy Lack, who would go on to become head of both NBC
News and MSNBC, used our interview to try to speak to Bill through me about his
sadness Bill’s departure from CBS Reports, which Lack produced. Calling
Bill a “mentor and
father figure,” as well as “intellectually as demanding a colleague as I have
ever had in my life,” Lack went on to explain: “Many things he said to me about
CBS have been prophetic. He felt the news divisions were under siege. He saw it
coming. He saw that they were becoming a business rather than a center for
journalism as they were originally mandated. I was deeply hurt by his
criticism.” 

I ended up letting Lack down, as I did
everyone I interviewed. Bob Thompson apparently thought my admiration for
Moyers a bit too transparent for a credible profile but instead allowed me to
publish some of the contents of my many interviews with Bill as a more than 7,000 word Q and A. Talk
about “prophetic.” Here are a few short excerpts:   

  • “The problem is that the moments of reality
    are smothered by the steady stream of contrivances and manipulations that
    people now accept as the norm in politics. We are now living in a wall-to-wall
    culture of contrived images designed for the purposes of manipulation. Our
    entire society is built upon a foundation of fiction.”
  • “[We]
    seem to have lost the ability to think about our future, to consider our
    responsibilities to our children, to posterity. Leaders are afraid to come
    forth and say, ‘This is where we need to go, and this is how we ought to get
    there.’ Just take the recent crime bill passed in the Senate. It is a fraud. It
    will compound the problems it is supposed to solve, but everybody feels better.
    The purpose of politics in the media age is to make people feel good, not to
    think critically about what we need to do to solve our problems.”
  • [On fellow Texan George H.W. Bush]: “He and
    his kind hated the right wing, yet he caters to it now. I followed his trail
    through the South in the 1984 election, and what I heard was George Wallace
    refined, making sure the good ol’ boys knew he was one of them in keeping ‘other
    people’ in their place. There’s a mean spirit in the man that often acts the
    bully and usually toward those weaker than him.”
  • “[Reinhold] Niebuhr was right: The art of
    politics consists of directing rationally the irrationalities of men. But when
    neither people nor leaders are willing to face reality, look out, brother—you’re
    living a lie, and nations can die of too many lies.” 

I have so far focused on only a tiny part of
Moyers’s incredible careers (plural on purpose). Individually, they are of
enormous historical significance. Added together, they comprise a contribution
to the history of this republic that stands with that of almost anyone for the
past 250 years. It would take the book that nobody has yet tried to write to
even begin to do justice to the man who, as an aide to Lyndon Johnson, helped
created the Peace Corps (and remains the youngest person ever to be approved by
the Senate, to become the Corps’ deputy director), and then, as much as anyone
beside the president himself, was responsible for imagining and helping to execute
the successful strategy that put in place the Great Society programs that
Donald Trump is now seeking to tear down. He left that White House in 1966 over
his frustration with his inability to influence Johnson to wind down the Vietnam
War to embark on what I
have argued is the most distinguished and valuable career of any American television
journalist ever
.

Moyers had a third, lesser-known career as a
philanthropist, in care of the roughly $60 million dollar foundation put at his
disposal by Florence Ford and John J. Schumann Jr., heirs to a fortune created
by General Motors. With what became the Schumann Center on Media and Democracy,
Moyers helped to shaped much of progressive journalism, environmental activism,
and opposition to the power of money in politics in the United States for
roughly 30 years. For a description of a few of the high points of his career,  you can start with Janny
Scott’s Times obit
. 

In one of those wonderful “only in New York”
stories, this ordained Baptist minister from a little town called Marshall,
Texas somehow became, for most practical purposes, my rabbi. No one, not my
mother, romantic partners, or any of my editors ever responded to my work with
greater appreciation and encouragement. Bill would frequently call me and ask
if I was free for dinner that night, and I always made sure to be. We would
discuss frequent projects he was thinking about, both for himself and for me,
and he would promise me funding for whatever work I wanted to do if he thought
it was important, and I was assured of a place to publish it. It was all done
above board, with the foundation board’s approval, which didn’t always come. (Occasionally,
when he let an idea I liked drop, he apologize and blamed “the bourbon
talking.”) I would also draft memos for him and outline speeches he was slated
to give; speeches he always improved upon to a degree that I barely recognized when
I heard them as a member of his audience. 

Here are a few a stories you won’t find in
any of the recently published obits.

  • Bill’s
    much-discussed refusal to be interviewed by Robert Caro—also a friend, and
    whose case I pleaded with Bill more than once—was, he said, based in part on
    the fact that he did not trust his memory and had too much work to do and
    couldn’t perform the research necessary to get things right. More than that,
    however, he did not feel right about trying to justify himself to Caro. It felt
    too egotistical to him, he said. One could say he was willing to trust himself
    to history. My own theory, however, was that he was deeply, and I mean
    deeply,
    pained by some of the things he went along with as a young man in the Johnson
    administration, though these are not the ones he has sometimes been accused of.
    He was, he explained when I questioned him in some detail on some of the
    allegations in the 1991 interview, “
    I
    was a very flawed young man, with more energy than wisdom
    .”
  • After Jimmy Carter
    was elected president in 1980, he called Moyers to offer him the directorship
    of the CIA. Moyers happened to take the call in Havana where he was interviewing
    Fidel Castro. He told the dictator what Carter had said, and Castro offered to
    denounce him in a speech that night if he thought it would help him with the
    Republicans in Congress.
  • During the
    election of 1992, both Ross Perot and Bill Clinton proved extremely eager to be
    able to secure Bill’s support. (One of the many “Moyers
    for President
    ”
    boomlets had already begun that year, started by Molly Ivins.) While briefly
    leading in the polls, Perot offered Bill both the vice-presidential spot on the
    ticket and the chairmanship of the campaign, together with an investment of
    $120 million dollars (just under $275 million in today’s dollars) to win it.
    Bill considered this for a while and asked me if I would be willing to leave my
    doctoral program in history at Stanford to be his deputy. But after speaking to
    Perot a few times, he decided the dude was nuts and went back to work.
    As Perot was working on Bill, George
    Stephanopoulos and I talked frequently about how to convince Clinton to consider
    Bill as his vice-president. At one point, Clinton said to George, “I do think
    Moyers would be best.” Al Gore turned out to make a lot more sense, but
    immediately after the election, Clinton invited Moyers—as a fellow Southerner
    and, apparently, the Democratic Party’s recognized “wise man”—to Little Rock to
    seek his advice about the task that lay before him. I had been hoping that Moyers
     would call me and say, “We’re going to
    the White House. I’m going to be chief of staff.”George did not want this, however, because he
    wanted a weaker person in that position, who would not be able impede his
    access to the president. This is what happened when Clinton picked his boyhood
    friend Mack McLarty, who lasted less than 18 months in the job. It had not,
    however, been a done deal in Little Rock that night. Bill told me that Clinton
    had said to him, “Have you ever thought of serving your country again?” Bill
    told he me he replied, “I think I am serving my country right now.” This was
    true, of course, but not in the way Clinton meant it. Clinton and Moyers went
    to see A River Runs Through It that night at the local Little Rock theater
    together when they should have been drinking bourbon and plotting how to save
    this country.
    Next, Hillary Clinton tried to salvage the
    situation by asking Bill if he would set up a think tank/seminar program
    operating inside the White House for the president and his staff. Bill had no
    interest in this, nor in being named Librarian of Congress, which Clinton later
    offered Bill as yet another consolation prize. After his struggles with
    Johnson, CBS, NBC etc., Bill could not really imagine working for anyone except
    himself.
  • Bill and I shared
    an obsession with the right-wing takeover of the news business together with the
    gutlessness so many in the mainstream media challenge its various bullshit
    narratives. With the Schumann millions at his disposal, he entered into
    discussions at one time or another to buy
    Mother Jones and The
    Washington Monthly
    , to take over The Nation and the Columbia
    Journalism Review
    and to create, during the days of Martin Peretz’s
    ownership of this magazine, what we were then calling “a liberal
    New
    Republic
    .” None of these came to fruition, though at one point, we had a
    deal with Rick Hertzberg, a former two-time editor of the actual
    New
    Republic
    and then Tina Brown’s deputy editor at  The New Yorker, to co-edit this Holy
    Grail of liberal publications with me. But Rick ultimately backed out and
    decided to remain at
    The New Yorker as a writer. Bill eventually
    committed many millions of dollars to expanding both the reach and frequency
    reach of
    The American Prospect (and later paid for my two years writing
    my “Altercation” blog there).
    In addition to funding my work and that of
    numerous others in this field, he commissioned me at least half a dozen times
    to write memos about how we would create a new sort of think tank-media
    organization that would fund and publish reporting that had no other place but
    also give journalists and intellectuals a place where they would be appreciated
    and could make contacts and maybe even occasionally be fed. Here again,
    however, when we came close to achieving it—a lifelong dream of mine, along
    with a liberal New Republic—he pulled back yet again. It would have been
    located inside the CUNY Graduate Center, and Bill did not want to risk being in
    any way beholden to the whims of the politicians who helped to fund it.
     

Here’s a story that does not actually qualify
as news, but I love it and hey, it’s history. Thanks to Judith Davidson Moyers, Bill’s wife
of more than seven decades as well as the CEO of his production company, I was
invited to join him and about a dozen former members of the Johnson
administration who were still alive at a 70th birthday lunch for
Bill at the Century Club. When it came to my turn to ask a question, I changed
the subject from LBJ to JFK and asked: “As a political historian,” I said, “I
keep reading of John Kennedy’s legendary ‘charm.’ Can you explain how it
worked?

Here’s the story Bill told. Given the
animosity between the Kennedy and Johnson camps during the 1960 campaign and
after, 25-year-old Billy Don Moyers was the only person the Kennedy people
could stand to deal with in LBJ’s entourage. When Johnson insisted that Kennedy
and his top aides visit him at his ranch for a weekend of hunting and drinking,
Bill greeted the president-elect at the door. A well-briefed JFK told Bill he
was looking forward to working with him. Bill said that he was sorry, but he
was planning to go back to school and earn his PhD in American Studies at the
University of Texas in Austin. (He had earned his B.A. in journalism there, as
well as a Master of Divinity from Southwestern Baptist Theological Seminary in
Fort Worth.) Kennedy looked at him shocked and amazed, and then smiled, and
said, “Wouldn’t you rather work for Lyndon and me for eight years and then be
named president of Harvard?”

Bill grew more radical with age, surpassing
me by a considerable margin in this direction. I thought our job was to try to
force the elites to do the right thing by embarrassing them when they didn’t.
Bill had given up on elites and sought, somehow, to spark a popular uprising
among regular people, badly misjudging where that might lead. He was eventually
forced to settle for the noble task of enabling honest people to better understand
their world and helping them feel less alone in it. Bill loved nothing more than
to read aloud the letters readers sent him about how much his work meant to
him. 

To me, however, the question always remained:
Where did Bill Moyers find the fortitude  to commit himself to so difficult a path when
it ultimately led to his becoming an all-but lone voice shouting into the media
wilderness? I don’t have an answer, but here was his, given in an interview with Salon
in 2003
:

I think my life, and certainly my career in
journalism, have been informed by two things. One was being a Southerner.
Whenever you learned about Southern life, you realize that when we drove the
truth-tellers out of the pulpits, out of the editorial rooms and out of the
classrooms—people who were telling the truth about slavery—that politics failed
and we wound up in the Civil War, from which we still haven’t recovered… being
a Southerner informed me about what happens when a society closes the wagons
around itself, when it doesn’t tolerate good journalism or prophecy in the
pulpit or truth-telling in the classroom…. The other thing was being a part of
the Johnson administration, where we pulled the wagons around us on Vietnam,
and we—the government, the administration and the country—paid a terrible
price for that. So my journalism has grown steadily to be very skeptical, in
the public interest, of any hegemony of thought or uniformity of ideology
that’s in charge. I’m deeply troubled by the lack of debate in the country, by
the suppression of dissent, by the secrecy.

May his memory be a blessing.

The post Bill Moyers Had Three Careers and Excelled at Every One of Them appeared first on New Republic.

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