As a professional sex writer by day and toy tester by night, I know the best sex toy sites better than Harry Styles knows a five-inch inseam. While brick-and-mortar boutiques are still great for shame-free, accurate sex ed (the kind you probably didn’t get in school), popping into a store isn’t always doable. Thankfully, plenty of retailers and brands offer the convenience, anonymity, and accessibility of shopping online—plus, the comment sections are pure gold.
The only rub? With so many options—from OG brands like LLovehoney, Babeland, and Womanizer to newer names like Lelo, Dame, and Maude)—it’s easy to hit decision fatigue. To make shopping for a vibrator, dildo, or accessory as enjoyable as using one, I vetted and curated this guide to the best sex toy sites for every kind of person and pleasure.
The best sites for sex toys, at a glance
- Best Overall: Lelo
- Best for Variety: Lovehoney
- Most Accessible: Amazon
- Best for Beginners: Dame
- Best for Vibrators: Good Vibes
Find the full list below.
Best Overall: Lelo
Lelo, an award-winning luxury sex toy brand, creates high-tech, powerful toys that look as good on your nightstand as they feel in use. I’m a huge fan of the Tor 3, a vibrating cock ring that can enhance orgasms for anyone with a penis while also stimulating the clitoris during penetrative sex). Glamour writers rave about Lelo’s other best-sellers, too—read our Lelo Sona review and Lelo Ida Wave review for a taste.
Lelo Tor 3
Lelo
Lelo Sona 2 Cruise
Lelo
Best for Variety: Lovehoney
My top pick for best online sex-toy store is Lovehoney, a mega-retailer that provides easy-to-brose categories, options for every experience level, hundreds of honest reviews, and frequent sales. Lovehoney carries all the classics (think: the rechargeable Magic Wand, Womanizer, and Jack Rabbit). It also has an excellent in-house line, including a Fifty Shades of Grey collection with a stamp of approval from author E.L. James herself. Unlike most retailers, which generally don’t allow returns, Lovehoney accepts them within 60 days. Its customer service is notoriously responsive, with experts available to help you choose which products are right for you or to solve any shipping issues. “There’s even an AI assistant who can offer shopping suggestions tailored to your preferences, and an extensive advice section that helps if you don’t know where to begin,” says Elisabeth Neumann, head of user research at Lovehoney Group.
Magic Wand Rechargeable
Lovehoney
Fifty Shades of Grey G-Spot Rabbit Vibrator
Lovehoney
Most Accessible: Amazon
Amazon doesn’t just ship serums and Stanley cups to your stoop but vibrators, too. I regularly recommend the best sex toys on Amazon over options from other retailers. Newbies can stock up on easy-to-use, affordable vibrators for beginners using a storefront they already trust. Almost all of the most well-known pleasure brands can be found on Amazon—Satisfyer, Lelo, Womanizer, Magic Wand, and We-Vibe, to name a few. Whether you’re purchasing a vibrator, dildo, or sex swing, you can trust that your order will arrive in a nondescript box. Bonus: Prime Members can also enjoy overnight delivery.
Satisfyer Yummy Sunshine Vibe
Amazon
Tracey Dog Clitoral Sucking Vibe 3
Amazon
Best for Beginners: Dame
Brand new to the world of sex toys? Dame is on a mission to close the pleasure gap by creating accessible, intuitive, and inclusive sex toys that are easy for beginners to use. “I wanted to create safe tools that people with vulvas and sometimes their partners could intimately rely on,” Dame CEO Alexandra Fine says. One of Dame’s best-selling toy is the Eva, a hands-free clitoral vibrator you can use solo or with a partner. One Glamour writer also approves of the Dame Dip for switching between vaginal and clitoral stimulation. My favorite is the Pom, a palm-size vibrator that covers my entire vulva with gentle hands-free vibrations.
Dame Eva
Amazon
Dame
Dame Pom
Dame
Best for Vibrators: Good Vibes
Good Vibes carries a range of pleasure aids, but its vibrator selection is where it really shines. Not only is it broken down into sub-categories like G-spot, rabbit vibrators, and safe for anal play, but all motorized toys have easy-to-skim blurbs with details on noise level, intensity, water-resistance, and power source. The brand was founded by sex educator Joani Blank in 1977, with its first store in San Francisco. Hers was the first sex-toy shop that put sex education and women’s pleasure front and center (in a large, scalable way)—and that mission to empower people to embrace their sexuality still holds strong today.
Romp Riot Bullet Vibrator
Good Vibes
FemmeFunn Ultra Wand
Good Vibes
Best Curation: Babeland
This Seattle-founded retailer only carries toys that are tried and true, resulting in a carefully curated lineup of bestsellers. Shopping for a double-ended dildo, G-spot vibrator, or grinding toy? You’ll find what you need—without getting overwhelmed by endless options. Babeland offers free discreet shipping on all orders over $85, generous sales that coincide with basically every holiday, and a blog featuring advice from experts (myself included).
Strap on Me Medium Vibrating
Babeland
Je Joue Mio
Babeland
Best for Couples: We-Vibe
We-Vibe is a luxury toy brand founded by Canadian husband and wife Bruce and Melody Murison and specializes in sex toys for couples. The company invented the Chorus, a wearable C-shaped vibrator that stays snugly inside the vibrator, while buzzing against the penis during penetrative sex. The brand’s We-Connect app allows a partner to control the settings of any compatible products remotely, no matter where they are in the world. During my last long-distance relationship, I enjoyed putting my partner in charge of my Wand 2 wand vibrator’s settings, and I can attest that We-Vibe’s anal massagers and vibrating rings are fun from afar, too.
We-Vibe Sync Chorus
We-Vibe
We-Vibe Wand 2
We-Vibe
Most Discreet: Maude
Vibrators like the Maude Cone and Maude Spot are sleek enough to double as sculptures. The design is so on-point you can buy its Vibe in the MOMA Design Store. The product line is deliberately stripped-back for an easy user and shopping experience, with only a few sex toys and other essentials like condoms, libido gummies, and lube. I could wax poetic about the massage candles, which you can light and pour directly onto your partner’s skin for a sensual massage. Its vibrating cock ring, the Maude Band, is one of my fave couples’ toys of all time.
Maude Cone
Maude
Amazon
Maude Vibe
Maude
Amazon
Best for Suction Toys: Womanizer
Womanizer didn’t just specialize in clit-suction vibrators—it invented the category. It created Pleasure Air Technology, described by Neumann as a “gentle suction that focuses on the clitoris without direct contact,” which feels surprisingly like oral sex for anyone with a vulva. “It’s a game-changer for those who want something more precise, refined, and often, more orgasmic,” she says. I recommend the Womanizer Premium 2 or Womanizer Enhance, which work well solo or between partners. Glamour did a deep dive into Womanizer’s full catalog if you want to explore more.
Womanizer Premium 2 Clitoral Sucking Toy
Womanizer
Womanizer Enhance
Womanizer
Best for Masturbation: Unbound
These brightly designed toys are a reminder that sex—solo or partnered—should be fun. What began as a NYC start-up in 2012 is now one of the most popular and aesthetically pleasing sex toy retailers. With chic shapes and ’70s-inspired colorways, toys like the Puff and the Clutch feel playful, not clinical. “We wanted products that were approachable, intuitive, and made with body-safe materials,” says founder and CEO Polly Rodriguez. Most toys are under $100, too.
Unbound Puff
Amazon
Unbound Babes
Unbound Bit Silicone Gag Bar
Unbound Babes
Best for Queer Folks: Early to Bed
As a queer person, I find highly gendered sex shop lingo disorienting at best. Enter this Chicago-based retailer that ships nationwide. “Early to Bed offers a welcoming, affirming space for marginalized communities,” says sex educator Searah Deysach, the owner of Early to Bed. They carry mainstream toys plus queer- and trans-specific products like realistic dildos, packers, dilators, binders, and vibrators from queer-founded brands like Cute Little Fuckers.
Cute Little Fuckers Starsi
Early to Bed
NYTC Shilo Dildo
Early to Bed
Best Budget: Adam & Eve
Adam & Eve is one of the most popular sex toy retailers worldwide. The retailer regularly runs special offers (including a “feel good deal” of the day promoted heavily on its homepage) and sales, and it has a 100% satisfaction guaranteed policy. The sale section of its site is particularly extensive, regularly featuring more than 300 heavily discounted products. In addition to clitoral and rabbit vibes, you’ll find plenty of BDSM-minded offerings to satisfy kinks and fetishes, such as nipple stimulators, sex furniture, and sex machines.
Adam & Eve G-Gasm Curve Wand
Adam & Eve
Adam & Eve Perfect Positioning System
Adam & Eve
Best for Kinky Toys: Spectrum Boutique
When shopping for kink gear, I want a site that truly understands—and that’s what makes Spectrum Boutique stand out. “Everything is curated by me and Zoe Ligon, product experts who use and understand the toys,” says Carly S., a sex educator with Spectrum Boutique and founder of Dildo or Dildon’t. Whether you need bondage tape, gags, hot wax, paddles, cages, or cuffs, you won’t wade through junk or gimmicks. “The descriptions are clear, honest, and thoughtfully written so you can find what fits your desires, and real help is just an email away,” Carly S. says.
Spectrum Boutique Kink Spike 3 Wheel Metal Pinwheel
Spectrum Boutique
Spectrum Boutique Hemp Bondage Rope
Spectrum Boutique
Best for Anal Toys: b-Vibe
The anal canal does not have an anatomical stopping point like the vagina (the cervix), but instead connects to the digestive system. Without a flared base or handle to keep the toy planted outside the rectum, anal beads and plugs can get stuck inside the body. Trusted anal sex toy brand b-Vibe’s products are designed to mitigate this risk.
“We offer anal-safe products with innovative designs that address specific, often unaddressed, sources of anal pleasure,” says founder and certified sex educator Alicia Sinclair. The Rimming Plug, for example, has unique rotating bead technology to stimulate the nerve-dense opening and recreate the sensations of anilingus. Meanwhile, my favorite offering, the Vibrating Snug Plug, utilizes vibration and magnetic weights to stimulate the internal prostate and G-spot.
B-Vibe Rimming Plug Petite
Amazon
B-Vibe
B-Vibe Vibrating Snug Plug
Amazon
B-Vibe
Best for Penis Toys: Tenga
This 20-year-old brand’s current line-up includes reusable egg-shaped strokers like the Egg Hard-Boiled II Variety Pack, our top male masturbator pick for beginners. Other options feature nubs, knobs, and textures that mimic the feel of a vagina, mouth, or anus. Its products are easy to clean, so your toy won’t be sticky with fluid residue on round two.
Tenga Egg Variety Pack
Tenga
Tenga Puffy Mint Green
Tenga
Best for Sex Accessories: Liberator
Sex pillows are often overlooked but essential sexual wellness accessories. These versatile props offer comfort, support, and improved angles—all while looking sleek. Liberator is widely known as the top maker, offering foam pillows in various shapes and sizes. Its removable microvelvet covers are machine-washable for easy care.
Liberator Wedge Sex Pillow
Liberator
Liberator Humphrey Sex Toy Pillow
Liberator
Best for Viral Toys: Lovers
Lovers always has its shelves stocked with the latest trending vibe from Instagram or TikTok. Intrigued by rose toys? You’ll find multiple, including a stroker variation for penises. Snail vibe? Of course. Tongue toy? You bet. There are also in-house vibrators, sculptural finds, and lingerie sets for every body shape.
Snail Vibe Curve Vibrator
Lovers
Playboy Pleasure Pursuit of Pleasure Stroker
Lovers
Best for Strap-Ons: Wet for Her
Alice Derock founded Wet for Her in 2009 after experiencing disappointment with the lack of inclusivity offered by popular sex toy retailers. Derock, who identifies as a lesbian, wanted to see more toys that weren’t geared just toward hetero couples (think veiny, realistic dildos). Its first collection consisted of sex toys for lesbians (including the Two Finger Extender, which was modeled after the stroking, come-hither motion of two fingers massaging the G-spot and clit). Wet for Her primarily sells dildos, dildo bumpers, and strap-on dildo harnesses, but it also offers bullet vibrators, finger vibrators, and scissoring toys along with a nice selection of lubes.
Wet for Her RockHer
Wet For Her
Wet for Her Out Strap-on Dildo
Wet for Her
Best for Lube: Hello Cake
This brand was founded in 2018 by Hunter Morris and Mitchell Orkis to provide affordable, accessible, bullshit-free sexual health products. “We take a no-awkward approach to intimacy, offering sex toys, lubes, and prescription medications for erectile dysfunction and low libido,”says Orkis. The brand’s ultra-portable Pocket Wand, and new Bendy Vibe (which flexes to fit your body) are fan faves. But it’s Hello Cake’s lubes that line my nightstand drawer. I love the gel-like consistency of Tush Cush, a hybrid anal lube compatible with silicone butt plugs, and the durability of Toy Wonder for strap-on play.
Hello Cake Tush Cush
Amazon
Hello Cake
Hello Cake Toy Wonder
Amazon
Hello Cake
Best for Sex Accessories: Foria
“Foria launched in 2014 with a simple mission: To make intimacy more pleasurable, comfortable, and connected for everyone,” says Kiana Reeves, a sex educator and the chief education officer at the brand. Foria is best known for its broad-spectrum Awaken Arousal Oil and Intimacy Sex Oil, which boost slickness and sensation during sexual play. Its formulas are crafted with botanical and organic ingredients that may deepen pleasure, increase arousal, and enhance comfort! But I’m partial to its Intimacy Melts suppositories, which help my pelvic floor muscles relax, and may also be beneficial for those with endometriosis or dyspareunia. Foria has a period pain care line, which includes salve, relief melts, and tonic.
Foria Awaken Arousel Oil with CBD
Foria
Foria Intimacy Melts with CBD
Foria
Best for Experiences: Organic Loven
Organic Loven, founded by sex and relationship educator Taylor Sparks, stands out by focusing on the overall experience as much as the products. It offers curated subscription boxes, online seminars, and erotic-themed getaways and cruises. It also sells a variety of sex-positive literature and carries a wide array of eco-friendly wellness goods, including vegan condoms, pheromone perfume, ingrown hair oil, and my personal favorite Coconu Organic Personal Lubricant.
Organic Loven Tease Me Subscription Box
Organic Loven
Le Wand Chrome Grand Bullet
Organic Loven
Best In-Person: Pleasure Chest
City dwellers, meet Pleasure Chest—a go-to for in-person shopping, workshops, and expert advice. When I lived in New York City, I frequented their events and trusted its knowledgeable, shame-free staff to guide me through everything from strap-ons to bondage gear. Though I’ve moved away, I always visit its Upper East Side or West Village stores during Pride month. Pleasure Chest also has locations in LA and Chicago and offers free shipping on orders over $75 nationwide.
Pleasure Chest Shibari Bondage Rope
Pleasure Chest
Pleasure Chest Spareparts Joque Harness
Pleasure Chest
Meet our experts
- Taylor Sparks, sex and relationship educator and founder of sex-toy retailer Organic Loven
- Alicia Sinclair, certified sex educator and founder of sex toy brand b-Vibe
- Carly S., a sex educator with Spectrum Boutique and founder of Dildo or Dildon’t
- Elisabeth Neumann, head of user research at Lovehoney Group
- Searah Deysach, sex educator and the owner of Early to Bed
- Kiana Reeves, a sex educator and the chief education officer at sexual wellness brand Foria
- Gabrielle Kassel, a queer sex educator and Glamour sex writer and toy tester who owns over 400 sex toys
The post 22 Best Sex Toy Sites to Shop in 2025, According to a Sex Educator appeared first on Glamour.
