DNYUZ
  • Home
  • News
    • U.S.
    • World
    • Politics
    • Opinion
    • Business
    • Crime
    • Education
    • Environment
    • Science
  • Entertainment
    • Culture
    • Music
    • Movie
    • Television
    • Theater
    • Gaming
    • Sports
  • Tech
    • Apps
    • Autos
    • Gear
    • Mobile
    • Startup
  • Lifestyle
    • Arts
    • Fashion
    • Food
    • Health
    • Travel
No Result
View All Result
DNYUZ
No Result
View All Result
Home News

Why Google Bought a $100 Million Stake in Gentle Monster

June 25, 2025
in News
Why Google Bought a $100 Million Stake in Gentle Monster
495
SHARES
1.4k
VIEWS
Share on FacebookShare on Twitter

Summary

  • Google invested $100 million in Gentle Monster for a 4% stake, reinforcing its Android XR smart lens initiative against Meta’s efforts.
  • This move signifies Google’s renewed push into smart glasses, leveraging advanced AR/AI and Gentle Monster’s fashion-forward designs.

Multiple sources have reported that Google has invested approximately $100 million USD for a 4% stake in the fast-growing Korean eyewear label Gentle Monster. The news comes one month after the tech giant revealed partnerships with Gentle Monster and Warby Parker to develop design-forward smart lenses for its new Android XR initiative.

Google’s latest move sends a strong message to competitor Meta, which has ramped up its AI-powered glasses rollout with partners Ray Ban and Oakley. Meta unveiled its partnership with Ray-Ban in 2023 and has since launched multiple models, including the recent Orion glasses, touted as “the most advanced pair of augmented reality (AR) glasses ever made.” And just days ago, Oakley and Meta unveiled the HSTN, their first product from a new long-term partnership in “a new category of Performance AI glasses.”

However, it’s not the first time Google has attempted to enter the smart glasses market. In 2012, Google unveiled its now obsolete Google Glass device, equipped with a camera, a small information display, and internet connectivity.
More than 10 years later, the growth of augmented reality (AR) technologies and highly advanced AI has paved the way for more user-friendly and convenient wearables. Additionally, hardware advances have allowed new designs to accommodate slimmer profiles and more attractive silhouettes.

View this post on Instagram

A post shared by GENTLE MONSTER (@gentlemonster)

In December, Google announced its revamped efforts with Android XR, “a new operating system built for the next generation of computing,” focused on bringing heightened experiences to headsets and glasses.

Fast forward to late May, Gentle Monster took to Instagram to share the news of their partnership, saying the collaboration “represents a pivotal step in the evolution of smart eyewear into essential, lifestyle fashion items.” “Creativity and sophistication are essential design features for the integration of technology into everyday life,” the brand added.

So, what could Google x Gentle Monster smart glasses look like? Compared to Ray-Ban, Oakley, and fellow Android XR partner Warby Parker, Gentle Monster is the youngest eyewear label, and the most experimental. Founded in Seoul in 2011, the brand has garnered international appeal for its trend-driven silhouettes and collaborations with innovative designer brands like Maison Margiela and Mugler.

A pair of Gentle Monster smart specs could bring big tech’s dream of merging its services with fashion’s cultural appeal into reality like never before, paving the way for wearable concepts beyond eyewear altogether.

As of the time of writing, an official launch of Gentle Monster and Google’s collaboration has not been confirmed. Stay tuned to Hypebeast for the latest fashion and tech industry insights.

The post Why Google Bought a $100 Million Stake in Gentle Monster appeared first on Hypebeast.

Tags: Android XRARAugmented RealityGentle MonsterGoogleSmart GlassesWearable TechXR
Share198Tweet124Share
Bikini-clad barista nearly abducted by teen creep who tried to yank her out drive-thru window
News

Bikini-clad barista nearly abducted by teen creep who tried to yank her out drive-thru window

by New York Post
August 30, 2025

A bikini-clad barista was nearly kidnapped when a creepy teen customer allegedly tried to yank her through the drive-thru window ...

Read more
News

SCO summit in China: Who’s attending, what’s at stake amid Trump tariffs?

August 30, 2025
News

Mom Sparks Viral Debate Over Son ‘Coaching’ Himself Back To Sleep

August 30, 2025
News

Child-Free Woman Sparks Viral Debate Over Children’s Bedtime Routines

August 30, 2025
News

Prosecutors Demand Death for Luigi Mangione

August 30, 2025
India will not ‘bow down’ to US after steep tariffs, trade minister says

India will not ‘bow down’ to US after steep tariffs, trade minister says

August 30, 2025
Valencia’s flashy duo too much for Chaminade

Valencia’s flashy duo too much for Chaminade

August 30, 2025
George MacKay & Callum Turner On Joining Mark Jenkin’s Troupe Of Cornish Actors For Venice Title ‘Rose Of Nevada’

George MacKay & Callum Turner On Joining Mark Jenkin’s Troupe Of Cornish Actors For Venice Title ‘Rose Of Nevada’

August 30, 2025

Copyright © 2025.

No Result
View All Result
  • Home
  • News
    • U.S.
    • World
    • Politics
    • Opinion
    • Business
    • Crime
    • Education
    • Environment
    • Science
  • Entertainment
    • Culture
    • Gaming
    • Music
    • Movie
    • Sports
    • Television
    • Theater
  • Tech
    • Apps
    • Autos
    • Gear
    • Mobile
    • Startup
  • Lifestyle
    • Arts
    • Fashion
    • Food
    • Health
    • Travel

Copyright © 2025.