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How much do Dallas Cowboys Cheerleaders make? Breaking down their 400 percent salary increase

June 24, 2025
in Entertainment, News, Sports
How much do Dallas Cowboys Cheerleaders make? Breaking down their 400 percent salary increase
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The Dallas Cowboys Cheerleaders received a 400 percent salary increase from the NFL after fighting tooth and nail for a livable wage.

Their battle, which has been documented on the second season of their Netflix series, “America’s Sweethearts: Dallas Cowboys Cheerleaders,” will go into effect in the upcoming 2025 NFL season.

Jada McLean, a five-year professional, told the New York Times on Monday that longtime team members can now be paid up to $75 per hour.

McLean explained that she used to earn $15 hourly and $500 per appearance in 2024.

Kelee Norris, Megan McElaney, Kennedy Hannan, and Madeline Salter of The Dallas Cowboy Cheerleaders pose with Thing during NETFLIX TUDUM 2025: THE LIVE EVENT at The Kia Forum on May 31, 2025 in Inglewood, Calif
The Dallas Cowboys Cheerleaders received a 400 percent salary increase from the NFL after fighting for a livable wage. Getty Images for Netflix
 The Dallas Cowboys Cheerleaders perform during the NFL game against the Philadelphia Eagles at Texas Stadium on October 12, 2003 in Irving, Texas.
During an interview with the New York Times, cheerleader Jada McLean claimed that veteran team members can now earn up to $75 per hour. Getty Images

The veteran cheerleader, however, claimed she and her teammates still don’t receive health benefits.

Before the boost, McLean told the outlet that she and several other cheerleaders struggled to sign their 2024-25 contracts since many of them still had to work outside jobs.

“Yes, we should still do something outside of just cheering,” she said. “But there’s so many ways to make this something people can actually live off of.

“Because for us all to be struggling financially, I’m kind of over it.” 

Kelee, Karley, Megan, Tori, Kelcey, Chandi, Armani, and Sophy of the Dallas Cowboys Cheerleaders perform during Netflix Summer Break on May 30, 2024 in Los Angeles, Calif
The pay raise surpasses the $15 per hour and $500 per appearance that the five-year cheerleader allegedly received last year. Getty Images for Netflix
Sydney Durso of the Dallas Cowboys Cheerleaders performs at Cowboys Stadium on January 3, 2010 in Arlington, Texas.
The dancers, however, still don’t receive health benefits. Getty Images

At one point, McLean and a few of her dance mates considered striking to send a bigger message to management about their demand for more money.

“We pushed and we got back good results,” Armani Latimer shared on Season 2 of the Netflix show, which was released on June 18.

“I get emotional knowing that I was a part of that. I love the fact that I made change for the girls that are coming up behind me, even if I’m not getting a chance to benefit.”

The Dallas Cowboys Cheerleaders take to the field during a preseason game against the Tennessee Titans at Dallas Cowboys Stadium on August 21, 2009 in Arlington, Texas.
In 2017, ESPN previously reported that the cheerleaders used to make around $75 to $150 per game. Getty Images
Dallas Cowboys Cheerleaders perform onstage during Netflix's Upfront 2025 on May 14, 2025 in New York City.
Then, in 2018, former cheerleader Erica Wilkins claimed she was paid $7 per hour and $200 per game. Getty Images for Netflix

According to ESPN, the Dallas Cowboys Cheerleaders used to make around $75 to $150 per game in 2017.

At the time, the outlet claimed that their pay didn’t include the dancer’s practices.

In 2018, retired dancer Erica Wilkins filed an unfair wages lawsuit against the team, stating she was paid $7 per hour and $200 per game, per the outlet.

Former cheerleader Kristin Westbrook revealed via her Instagram Stories Saturday that she used to be paid $15 an hour and $400 for NFL matches when she was on the team from 2019 to 2022, Us Weekly reported.

Dallas Cowboys cheerleaders perform before the game between the Dallas Cowboys and the Tampa Bay Buccaneers at AT&T Stadium on September 11, 2022 in Arlington, Texas.
Kristin Westbrook alleged on her Instagram Stories over the weekend that she was paid $15 an hour and $400 for NFL matches during her time on the team from 2019 to 2022. Getty Images
Dallas Cowboy cheerleaders perform during a preseason game against the Denver Broncos at Texas Stadium on August 18, 2007 in Irving, Texas.
Season 1 of “America’s Sweethearts: Dallas Cowboys Cheerleaders” was released last June. Getty Images

Westbrook claimed that the team would receive a “flat fee for appearances — $100 (x # of years on the team).”

The first season of “America’s Sweethearts: Dallas Cowboys Cheerleaders” was released in June 2024, while the second season was released last week.

The series follows the girls’ intense audition and training sessions leading into the NFL season.

The post How much do Dallas Cowboys Cheerleaders make? Breaking down their 400 percent salary increase appeared first on Page Six.

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