5 Amazon Fashion Trends I’m Buying While They’re on Sale

While Amazon is a great place to stock up on the boring stuff, let’s be honest: You, like me, are probably way more interested in the fashion trends of it all. I like to think of the ’zon as a place to dip my toes into trend-minded pieces; it’s where you can find versions of the viral jeans you’ve been eyeing and those of-the-moment shoes your current wardrobe is missing, all without spending too much.

And since Prime Day is fast approaching (it runs from July 8–11 this year), there are even more stellar deals than usual right now. If you look closely, as I did today at work, you’ll start to notice that some of the biggest summer trends of 2025 are up for grabs at unheard-of prices. Get your warm-weather wardrobe into shape by shopping my five favorite Amazon fashion finds below, from jelly shoes to summer dresses.

Glamour’s Amazon fashion trends wish list

The Nautical Shirt: Lands’ End Mariner Top, $60 $33 (45% off)
The Sailor Jeans: Mikpail Patch-Pocket Jeans, $39 $35 (10% off)
The Strappy Flats: VorisVina Flat Sandals, $50 $45 (10% off)
The Statement Sunnies: Sojos Aviator Sunglasses, $20 $15 (25% off)
The Breezy Top: Azeeza Walton Top, $195 $88 (55% off)
The Boho Skirt: Wielsscca Tiered Maxiskirt, $34 $27 (21% off)
The Summer Set: Anrabess Travel Outfit, $55 $46 (16% off)
The Easy Sandals: Litfun Cork-Footbed Sandals, $43 $22 (49% off)

1. Coastal cool

Have you noticed that everyone is suddenly dressing like they’re summering on Nantucket? Defined by pieces like Breton-stripe shirts, sailor jeans, and fisherman sandals, coastal prep is having a major moment right now. And you don’t need to bust your budget to get the look; none of these nautical finds will set you back more than $50 right now. That’s the magic of Amazon.

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Lands’ End Mariner Boatneck Top

$60 $33 (-45%)

Amazon

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Mikpail Patch-Pocket Baggy Jeans

$39 $35 (-10%)

Amazon

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Lit Wall Turquoise Beaded Necklace

$13 $12 (-8%)

Amazon

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Molozoey Jelly Mesh Slides

$50 $47 (-6%)

Amazon

2. Euro summer

Whether or not you’re actually living the jetsetting lifestyle this season, it’s beside the point; the idea of the Euro summer is trending right now. Characterized by travel-friendly fabrics, flowy silhouettes, and elevated accessories, the look is all about luxe minimalism—like you’re actually living out of a suitcase. Get started with these of-the-moment gems that could have come from Net-a-Porter.

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Nia Mathilda Dress

$150 $63 (-58%)

Amazon

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VorisVina Flat Sandals

$50 $45 (-10%)

Amazon

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Automet Wide-Leg Dress Pants

$37 $26 (-30%)

Amazon

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Adriana Degreas Vintage Orchid Swimsuit

$340 $204 (-40%)

Amazon

3. Oversized aviators

Mark my words: Summer’s trendiest sunglasses will be retro, oversized aviators. While a few other silhouettes are in the running, this eye-catching option adds some personality to every outfit and helps block out more of the sun than smaller pairs. (I get so many compliments on my pair.) If you have at least a spare $11, you can pick up these of-the-moment styles with fast shipping, courtesy of Amazon.

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Vanlinker Retro Square Aviator Sunglasses

$16

Amazon

DsitMG Retro Aviator Sunglasses

$15

Amazon

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Osagama Oversized Aviator Sunglasses

$17 $11 (-35%)

Amazon

4. Sun-baked tones

Bone white, rich caramel, dusty earth—summer’s trendiest palette consists of sun-baked neutrals that pair well together. If brighter colors just aren’t your thing, these hues (which are usually associated with autumn) will make warm-weather dressing so much easier. Don’t leave for your next getaway without at least one of these travel-ready finds.

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Azeeza Walton Top

$195 $88 (-55%)

Amazon

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Ganni Slub High-Waist Cargo Pants

$345 $181 (-48%)

Amazon

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Anrabess Two-Piece Travel Outfit

$55 $46 (-16%)

Amazon

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JW Pei Hana Medium Tote Bag

$129

Amazon

5. Romantic boho

Everyone from Jennifer Lawrence to Ines de Ramon is going boho right now, and I’m sold. While you could get the look from luxury labels like Chloé and Isabel Marant, Amazon is also overflowing with on-sale options, including romantic tops, airy skirts, and Birkenstock-esque walking sandals. At these prices, why wait to try the trend?

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