Where to Apply Blush, According to Professional Makeup Artists

Not sure where to apply blush? You’re not alone. Despite being one of the buzziest makeup products in recent years, wearing blush can be confusing with all the different application trends and product formulations available. TikTok has helped hacks like W blush and sundae blush go viral, while brands are offering cream blush, liquid blush, and powder blush options. So, how do you figure out which product and method is right for you?

First, it’s important to focus on what blush is designed to achieve. According to Hayley Kassel, a makeup artist and beauty photographer who has worked on campaigns for Fenty Beauty and ColorPop, blush has a simple function. “Overall applying blush can add warmth, dimension, and a healthy glow to your face,” she says. In some instances, it can also function like contour or highlighter to sculpt the face. “If you want a lifted look, try placing blush above your cheekbones, closer to highlighter placement,” Kassel adds.

Most important of all, blush is whatever you want it to be. The viral term “blush blindness,” used to describe a person wearing too much blush, isn’t real. “I’m a bit of a blush enthusiast, if you will, so I love any sort of blush in any sort of way,” says Kassel.

Ahead, we asks professional makeup artists everything you need to know about where to apply blush.

Where should you apply blush?

Your blush placement all depends on the look you’re trying to achieve. Want a youthful flush? “Keep the blush more centered on the apples of your cheeks,” says Kassel. “You can also blend the blush downward for a very ‘romantic renaissance’ vibe.”

For a more natural look, Kassel recommends using your fingers. “I love to dab the blush across the nose and chin to create a cohesive, sun-kissed glow,” she says.

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Pat McGrath Labs Divine Cream Blush: Legendary Glow Color Balm

$29

Nordstrom

Rhode Pocket Blush Plum

$24

Rhode

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Rare Beauty Soft Pinch Matte Bouncy Blush

$27

Sephora

Tower 28 Beauty GetSet Blur + Set Matte Powder Blush

$22

Revolve

How to apply blush

According to Clarissa Luna, a celebrity makeup artist whose clients include Megan Fox, Lana Condor, and JoJo, the best way to apply blush is to start with less. “You can always build blush to your desired intensity. I always start applying powder or cream blush, at the top back of the cheekbone and bring it forward, towards your nose,” says Luna.

Once you’ve created a base blush, then you can go in with any additional product. “You can always finish any blush look by applying what’s left on your brush, sponge or fingertips, on the bridge of your nose, forehead and chin, to bring your look together.”

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