Summary
- adidas and Oasis celebrate 30 years with an “Original Forever” campaign and “Oasis Live ‘25” apparel
- The collection reimagines classic ’90s looks, including tracksuits, jerseys and bucket hats
- The partnership aims to reignite cultural music history, available online and in stores
adidas and Oasis are celebrating 30 years of shared history with the “Original Forever” campaign and “Oasis Live ‘25” apparel.
The collection presents classic ’90s looks reimagined for the modern day. This includes the quintessentially British tracksuit and trainers, which have become synonymous with the band. Joining the capsule are co-branded timeless adidas staples in options of either black, blue or white. Favorite pieces from the Gallagher brothers include Firebird tracksuits, raglen sleeve jerseys, bucket hats and coach jackets.
“adidas and Oasis share a story defined by originality and cultural impact, with roots that run deep and have long been entwined in the fabric of music and style. This official partnership represents more than just two icons coming together; it reignites a timeless piece of cultural music history. ‘Original Forever’ continues to build on adidas’ lasting legacy in music and celebrates the powerful role music and style play in shaping culture across generations,” Chris Walsh, VP Brand, adidas said in a statement.
Check out the collaboration above. The Oasis Live ‘25 x adidas collection is available via retail stores, the adidas webstore, the Oasis webstore and at stadiums during the Oasis Live ‘25 tour dates.
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