Summary
- Copenhagen’s Pas Normal Studios and Canada’s JJJJound are launching their first collaboration on June 19
- The line includes a co-branded jersey (men’s and women’s), black bibs, a white mesh base layer, socks, and a matching bidon, all designed for aerodynamic cycling performance and comfort with minimalist branding
In a highly anticipated union that seamlessly blends the rigorous tradition of cycling with contemporary design, Copenhagen-based premium cycling apparel brand Pas Normal Studios announces its inaugural product drop with Canadian brand JJJJound.
At the heart of this partnership is a striking co-branded jersey that features a sublimation print of Claude Monet’s iconic Impressionist landscape. This lush, atmospheric artwork evokes the romantic, rural origins of cycling’s visual language, creating a deliberate contrast with the often-concrete environments where modern cyclists train and ride. This artistic centerpiece is a testament to the collection’s unique vision. “What Justin and the team at JJJJound have built is truly impressive, and we’ve always respected how they navigate collabs with such precision and restraint. Their minimalist approach speaks volumes,” stated Karl-Oskar Olsen, creative director and co-founder of Pas Normal Studios. He further highlighted the defining inspiration, “The emphasis on the Monet painting and the strong heritage feel just clicked with us. It challenged me, and that’s when I got really excited, seeing the depth in it and the intention behind every detail.”
The collection’s branding masterfully balances expressive visuals with minimalist restraint, delivering a cohesive line that caters to the discerning rider. Key pieces include the featured jersey for both men and women, alongside men’s and women’s black Mechanism Bibs, a crisp white mesh Base Layer, performance-oriented Socks, and a matching Bidon. Each item is designed to embody the rich, expressive tradition of cycling while being thoughtfully reinterpreted for the modern rider.
The Pas Normal Studios x JJJJound collection will be available globally at pasnormalstudios.com and jjjjound.com starting June 19 at 8 a.m. ET.
The post Pas Normal Studios and JJJJound Reimagine Contemporary Cycling Culture appeared first on Hypebeast.
