Summary
- Offering 24 colorways, Louis Vuitton launched its LV Buttersoft sneaker — a finely crafted leather sneaker featuring a pillowy upper, thick soles, and Easter egg design details referencing Pharrell’s career.
- Set for pre-order launch on June 16, the pair will get an official store launch on July 10.
Revealed at its FW25/26 presentation last January, Louis Vuitton has launched the release of its highly-anticipated LV BUTTERSOFT sneaker, unveiling a versatile lineup of 24 colorways — including monogrammed pairs. Paying homage to the style of the 2000s hip-hop community, Pharrell‘s latest footwear design combines the luxury craftsmanship of a dress shoe with the comfortable silhouette of a retro sneaker.
The special campaign features British actor Callum Turner, spotlighting the shoe’s key design details, including an LV logo on the lateral panel and an embossed “Phriendship silhouette” of Pharrell’s face at the tongue. Furthermore, on the back of the shoe, an embossed lobster is an Easter egg detail calling back to Pharrell and Nigo’s collaborative relationship.
Crafted by Italian artisans with ultra-soft leather, the “buttery” material gives the shoe a pillow-like quality. The elevated platform soles depart from the flat-soled footwear trends offered by luxury competitors like Miu Miu and Loewe. With a silhouette verging on appearing cartoon-like, the design echoes the Minecraft-esque pixelated motifs featured in Pharrell’s earlier collections for the Maison.
The ambitious range of colorways offers a style for everyone and every occasion. Along with bold-hued monogram colorways ($2,010 USD), like baby pink, violet, red, navy, black, yellow, and teal, the range also offers plenty of pared-back monochrome and duo-tone variants ($1,690 USD).
Standout colors include a pastel mint variant with burgundy trims and yellow stitching, Turner’s elegant monochromatic camel color, and a seemingly Lakers-inspired colorway composed of collegiate yellow uppers and a purple logo.
The LV BUTTERSOFT Sneaker will be available for pre-order on the Louis Vuitton web shop and the LV App from June 16, 2025, with an official in-store launch on July 10, 2025.
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