Borderlands 4 is now up for pre-order, and the price is $69.99, not the once-declared $79.99. Publisher 2K Games revealed the news on Monday, finally putting to rest the tired conversation surrounding Borderlands 4‘s potential retail price.
In a press release, 2K disclosed what players will receive as a pre-order bonus of the game’s standard edition, which comes with one Vault Hunter skin, a weapon skin, and a skin for the new Echo-4 Drone, along with the full base game.
Additionally, players can pre-order the deluxe and super deluxe editions of the game, which are priced at $99.99 and $129.99, respectively. Here’s what comes with each version:
And if that wasn’t enough, the news arrived with the announcement that Borderlands Fan Fest will take place on June 21, where the creators will unveil new gameplay and a story-focused trailer. Fans can catch the action on the Borderlands official Twitch channel at 3:30 p.m. EDT.
Since the announcement that Mario Kart World will cost $79.99, game prices have become a touchy topic, with some fans even going as far as to blame Nintendo for Microsoft, Sony, and other companies’ decisions to raise prices. Then, shortly after the Borderlands 4 State of Play, Gearbox Software’s Randy Pitchford spoke about how much the game would cost at a Pax East panel. Pitchford revealed that Borderlands 4‘s development costs were twice as high as Borderlands 3, but couldn’t say for sure that this fact would impact the game’s retail price.
“On one level, we’ve got a competitive marketplace where the people that make those choices want to sell as many units as possible, and they want to be careful about people that are price-sensitive,” Randy told the audience. “There are some folks who don’t want to see prices go up, even the ones deciding what the prices are… There’s other folks accepting the reality that game budgets are increasing, and there’s tariffs for the retail packaging. It’s getting gnarly out there, you guys.”
Then this happened:
Pitchford changed his tone a couple of days later after a fan questioned Borderlands 4‘s potential price on X. The fan demanded that the game not retail for $80 and asserted that Pitchford being CEO means he can do something to end the “notion of constant increase of the price tag.” Pitchford responded, stating that the decision was “not my call,” and then declared that, even if the price were $80, players would find “a way to make it happen” if “you’re a real fan.” Pitchford’s comments were protested by Borderland fans, with some players taking offense to his “real fans” argument.
Now, in June, after the news broke that the game’s price would be $69.99, Randy Pitchford returned to X, where he celebrated with fans. “The big news: No price increase for Borderlands 4,” Pitchford announced. “Standard Edition launches not at $80, but at $69.99! They’re showing you, so please show them.”
With Borderlands 4‘s price being settled at $69.99 instead of $79.99, this feels like a win for the consumer. But it’ll be interesting to see how many more, or fewer, people will choose to pre-order the game at this “cheaper” price and what this means for other companies moving forward. Only time will tell.
Borderlands 4 is out Sept. 12 for the Xbox Series X, PlayStation 5, and Windows PC via Steam and the Epic Games Store, and later in 2025 on the Nintendo Switch 2.
The post Borderlands 4 will be sold at $70 after all appeared first on Polygon.
